Fwd: Torre Diagonal Zero Zero, new corporate headquarters of Telefonica in Catalonia, a project by study EMBA

[Yanling Duan]

段妍玲Yanling DUAN
Executive Director
运营总监
北京国际设计周组委会（筹）办公室

Beijing Design Week Organizing Committee

www.bjdw.org
C 86 138 010 40321
T 86 10 84186996
F 86 10 84186840

北京市东城区青龙胡同1号
歌华大厦A座十三层100007
Unit A 13F GEHUA TOWER
No.1 Qinglong Hutong
Dongcheng District
Beijing China 100007

Begin forwarded message:

From: Press - Pati Nuñez Agency<pr...@patinunezagency.com>

Date: July 4, 2011 9:37:25 PM GMT+08:00

To: <archit...@patinunezagency.com>

Subject: Torre Diagonal Zero Zero, new corporate headquarters of Telefonica in Catalonia, a project by study EMBA

Reply-To: pr...@patinunezagency.com

Hello,

Find attached information and images (high resolution) about the Torre Diagonal Zero Zero, new corporate headquarters of Telefonica in Catalonia, a project by study EMBA, led by the architect  Enric Massip-Bosch.
Despite the embargo until September affects this information, we have considered interesting to advance that Torre Diagonal Zero Zero has been nominated for Best Commercial Building of the Year and Best Structural Design of the Year in LEAF Awards 2011, which will be announced and awarded in London on 16 September.

Related to the graphic material we send you, just remind you that in the images so specified is essential to publish the photographer credit. To finish just add, that if you are interested to publish content about this building in your editions we also can send you drawns and next week we’ll have more graphic material.

 

Thanks in advance for your help and please don’t hesitate contact me for anything else you need,

 

Hoping hearing from you soon, best regards,

Maria Suarez

 

TORRE TELEFONICA DIAGONAL ZEROZERO

 

12.2010

 

2. GENERAL CONCEPTS

The position of Diagonal ZeroZero Tower is exceptional: it is located at the origin of

Diagonal, Barcelona's main avenue; it is very visible from the city and from the coast;

and it lays on the border between the consolidated city and the large expanses of

public space in the Forum area. Its immediate surroundings consist of isolated

buildings in a diverse context of different scales and uses that generate at the same

time a metropolitan center and a local neighborhood still in formation.

It is a contextual tower that has a double reading, from near and afar, in response to

the two scales that such tall buildings must address. Taking the urban directions that

form the perimeter of the plot as generators of its form, it is a trapezoidal prism, sharp

and stylized, a clean and serene form, whitish and light, which reveals dynamic

volumes that respond to the different specificities of the interior program and relate to

the various heights of nearby buildings. The exterior responds to the city and the

view from afar, and the interior responds to the program and the close-up vision.

The corporate program that the tower hosts has a major public part that will connect

it to urban flows, situated on the ground floor, which actually comprises three

interrelated levels, around an atrium 40 meter high that follows the slope of the

adjacent Plaça Fòrum. This direct visual and physical continuity with the city will help

the tower benefit from civic activities and will facilitate citizens to participate and enjoy

the activities in the building.

Inside the tower four singular points make the ensemble dynamic and generate a

variety of interior experiences despite being a relatively conventional program of

corporate headquarters: the main lobby atrium, facing Diagonal; an atrium on the

17th level that goes all the way up to the top of the building, facing the Maresme

coast; the terrace and the double height the Board Room, located on the 23rd floor;

and the auditorium, which occupies two floors and is split into an orchestra and two

amphitheaters that can operate autonomously for smaller groups.

The upper floors are open-plan office spaces, taking advantage of the structural

system, a tube-in-tube scheme, with a bearing central core and a perimeter structure

along the façade. The perimeter structure is split into two parts: very small and

slender vertical interior pillars that only take compression stresses, and external

elements that bear horizontal forces and torque. These create a diamond lattice

facade that follows the stresses of each part of the building, with the greatest

concentration of bearing elements in the lower half and less so in the upper parts.

The floors are solid concrete slabs that transmit these horizontal forces to the central

core.

The facade is a modular curtain wall made of white aluminum profiles and extratransparent

glass with white ceramic paint serigraphy, according to a vertical pattern

that reinforces the slenderness of the building. In combination with the inner

structure, placed every 1.35 meters, and the exterior structure, this pattern

contributes to the diffusion of solar light and to glare control, generating interiors of

great quality of perception.