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Book Synopsis :

"Excellent. ... Impressive." ? Financial Times An award-winning investigative journalist takes us inside the ten business deals that have transformed the modern worldWe tend to think of our world as controlled by forces we basically understand, primarily the politicians we elect. But in The Deals That Made the World, Jacques Peretti makes a provocative and quite different argument: much of the world around us?from the food we eat to teh products we buy to the medications we take?is shaped by private negotiations and business deals few of us know about.The Deals That Made the World takes us inside the sphere of these powerful players, examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how PayPal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully

Book Detail :

Author : Jacques Peretti

Pages : 320 pages

Publisher : William Morrow Paperbacks

Language :

ISBN-10 : 0062698303

ISBN-13 : 9780062698308

 

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