epub The Culting of Brands: Turn Your Customers Into True Believers -- Douglas Atkin Ebook Free Download

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Book Synopsis :

At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as different from the masses in some fundamental way. Contrary to stereotypes, most cult members aren't emotionally unstable--they're just normal folks searching for a sense of belonging.Marketing expert Douglas Atkin has spent years researching both full-blown cults and companies that use cult-branding techniques.He interviewed countless cult members to find out what makes them tick. And he explains exactly how brands like Harley-Davidson, Saturn, JetBlue, and Ben & Jerry's make their customers feel unique, important, and part of an exclusive group--and how that leads to solid, long-term relationships between a company and its customers.In addition to describing a fascinating phenomenon, The Culting of Brands will be of enormous value to

Book Detail :

Author : Douglas Atkin

Pages : 256 pages

Publisher : Portfolio

Language :

ISBN-10 : 1591840961

ISBN-13 : 9781591840961

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

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