Thank you for the update.
I will give briefly my feedback.
But I hope it will not be taken as criticism, on the contrary, I am amazed at how well we have been working in this group, and I know we are all doing it in our free time, so we are able to do is amazing.
So here we go:
1. twitter is used more or less, and differently according to the location. I can speak for London and Milan. I still know very few people who use it in Milan. In London, they are more, and it is being used by activist more and more. Nevertheless there are still many who do not use it. Here in London we have tried to bridge the gap by teaching people, or by setting up twitter as text message, so at least even if people do not tweet, they can receive important information.
2. Regarding this specific action.
When I suggested it, the aim for me was not trending, but simply promotion. Knowing our situation here, I did not expect it to trend. But at the same time, if many people are tweeting about the same thing on the same day it creates momentum especially because many followers, follow similar accounts. Also by giving a date and time to help with promotion rather then generally asking people to promote, makes it more likely that people take it on, as it becomes a social act, rather then an individual one.
So when the discussion changed to trending I stepped out as it was not what I had in mind.
I personally got confused about what to communicate to people. The Facebook page date and text changed a few times. So at some point I stopped promoting it waiting for things to become clearer.
I also was put off a bit by the fact that a few people appeared to have more experience in Social Media. So I didn't feel that confident in expressing my opinion. Now I regret this, as probably some of my observations could have been useful. But maybe we can learn from this that whatever the expertise we need to allow everyone to feel comfortable in expressing their opinions. This is a learning process for all!
3. The final decision came too late.
The information was provided late last night (or early this morning!). And even then it was unclear to me if it was meant to start at 10 am or 10pm. I then was not able to send information about the action until late in the morning, and ended up sending out a confusing message about the idea.
We also didn't promote it enough during the week building up.
What I have learnt from this.
- social media does not only involve "technical" aspects, but very much also social and cultural aspects, therefore we have to listen very carefully to each countries practices to understand how to use it best.
- not all networks have efficient means of communication. Here in London for example, the admins of FB are different from those of twitter and different from the website. This allows us to share responsibility, but means that we need a bit more time to coordinate. Other countries will have different situations. So when organising actions like this it would be good to leave a bit more time between decision and action, to allow less efficient networks to spread the information on time. For example, London would have needed at least 24 h more.
Hope this helps!
Maybe we could think of discussing further the use of SM in Madrid in November if any of you are there.
Even if my comments might appear a bit critical…I still think it was a success! Spain got trending…and we managed to spread the news far and wide! So basically what we wanted. And we have learnt a lot…so next time we will do it even better!
Vica