FW: anatomy-marketing-organization.pdf - Adobe Acrobat Professional

[Han Win Htat]

Dear Folks,

 

Today, I had a chance to talk with Sanjay for the attached Marketing Diagnostic tool which I found it, might be useful for PSI.

There are 20 diagnostic attributes we should look at as a world class marketing organization.

I simplified the tool and developed an excel sheet for easy use.

I think that tool could help when we do traditional situation analysis and set strategic priorities.

 

Thoughts, suggestions are welcome.

 

Cheers!

Ko Htat

 

Dr. Han Win Htat

Deputy Director

Marketing Communications Department

Social Marketing Division

PSI/Myanmar

16 West Shwe Gone Dine 4th Street, Bahan, Yangon, Myanmar.

Phone: 95 1 375854-8 (Ext:310)

hwh...@psimyanmar.org

 

 “Healthy lives. Measurable results.”

www.psi.org/myanmar

 

 

From: Han Win Htat [mailto:hwh...@psimyanmar.org]
Sent: Thursday, December 01, 2011 1:14 PM
To: 'Sanjay Rao Chaganti'
Subject: anatomy-marketing-organization.pdf - Adobe Acrobat Professional

 

 

[Jennifer Christian]

Thanks very much for this Ko Htat!  Very interesting and indeed this has a lot of potential applications, either through a Delta or just on its own.

--

Jennifer Christian, MPH

Global Social Marketing Advisor

Population Services International

Phone: +27 11 484 5320 x2157

Skype: jennifer.christian

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