Delta | Provider Clinic
Humair Tariq
Hey Guys
Would like to know if any of you have done a delta for Provider Clinic (for Family Planning program).
Humair
Jennifer Christian
Risha and I did a Delta for IUD providers in India last year - the one page summary is attached. Let me know if you'd like to see the detailed notes.
Kiran or Monica - was there any other write-up done after the Freedom5 workshop that you could send him?
Best,
Jen
hwh...@psimyanmar.org
I've attached RH MP which is for both provider and consumer.
Hope this is helpful for you. If you need more info about RH, please contact Dr. Myint Myint Win, Brand Manager for RH. Cc here.
We are also discussing to do Sun MP for 6 health areas and so if you finish your Provider Clinic MP, could you share with us?
Cheers,
Ko Htat
Humair Tariq
Thanks for sharing the marketing plan. Yes, this will be quite useful.
We have now decided to do a marketing plan for IUD and to delay the MP for Provider Clinic. I will definitely share both the plans with you once they are completed.
Humair
Monica Bakshi
Hello all,
Am attaching work done in India for WHP. Mass media has proved extremely effective in reaching a large percentage of the TG, obtaining high recall of key messages and bringing about a change in perceptions towards IUDs.
I’m attaching two summaries. One is of the first phase of the campaign that ran in media between April-June 2010 and the second is of a more successful campaign, using different creative, that that ran in media between November-December 2010. For the second campaign, we worked on a different trigger and also fine tuned media strategy to deliver greater impact and more bang for the buck.
Happy reading!
Best regards,
Monica
Monica Bakshi
Communications Director
Population Services International, India
DD-12, Kalkaji, New Delhi 110019
+91-11-4731-2200/2210 (Office)
+91-9560500466 (Mobile)