Fwd: [PSI's SocialCast ] http://www.millwardbrown.com/Libraries/MB_Knowledge_Points_Downloads/MillwardBrown_KnowledgePoint_AdvertisingClutter.sflb.ashx

[Sanjay Rao Chaganti]

Nice note forwarded by James. 

By the way, if you get this, can you pl reply. My last few emails have had ZERO responses and before I have anxiety attacks of self worth, I would like to know if my emails are getting through! 

Regards

Sanjay

Sanjay Rao Chaganti

Senior Regional Technical Advisor - Asia & Eastern Europe

PSI

www.psi.org

"The only strategy that Sara (our customer) sees is execution" - DR

Begin forwarded message:

From: James Ayers <sh...@socialcast.com>

Date: 29 July 2011 4:52:08 PM GMT+06:00

To: scha...@psi.org.in

Subject: [PSI's SocialCast ] http://www.millwardbrown.com/Libraries/MB_Knowledge_Points_Downloads/MillwardBrown_KnowledgePoint_AdvertisingClutter.sflb.ashx

Reply-To: sh...@socialcast.com

-- reply above this line to post a comment --

The following message was sent by James Ayers in the Social Marketing List Serve group:
	James Ayers http://www.millwardbrown.com/Libraries/MB_Knowledge_Points_Downloads/MillwardBrown_KnowledgePoint_AdvertisingClutter.sflb.ashx Nice article on TV media (and planning media, in general). Some important highlights: * Advertising works in 2 ways: 1) Over long term to build your brand 2) Over short term to immediately stimulate sales * Big bursts of TV advertising may be important, e.g., when launching a new product, but a continued heavy media presence may have a diminishing return, at least in the short term. -- This is because TV ads stimulate sales beginning with the first ad and less so with each subsequent ad (though it can continue to build your longer term brand equity) * Therefore, if it’s not a launch, (or if it’s the sustaining period after the launch) spread out your campaign over a longer period of time at lower / more cost-efficient levels to stimulate sales. * However, reach is critical in building long term brand equity. So be clear about the purpose of your campaign – is it short term sales or longer term brand building? Today at 4:22 pm
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[Beth Skorochod]

Sanjay,
Your emails are getting here, just been swamped and haven't replied.

Thanks for sending

B

[Han Win Htat]

Hi Sanjay,

 

I did receive some of your e-mails.

Sorry for my late response. We are overloaded and under e-mail bombardment during this holiday period.

I attached an interesting analysis for everyone’s interest.

 

One thing, your address didn’t appear for Reply To All response and I had to add it separately. You better check again.

 

Best,

Ko Htat

 

Dr. Han Win Htat

Senior Brand Managers

PSI/Myanmar

16 West Shwe Gone Dine 4th Street, Bahan, Yangon, Myanmar.

Phone: 95 1 375854-8 (Ext:304)

hwh...@psimyanmar.org

 

 “Healthy lives. Measurable results.”

www.psi.org/myanmar

 

[Monica Bakshi]

We do read and enjoy your mails. Thank you…

 

Monica Bakshi

Communications Director

Population Services International, India

DD-12, Kalkaji, New Delhi 110019

+91-11-4731-2200/2210 (Office)

+91-9560500466 (Mobile)

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From: asia-delt...@googlegroups.com [mailto:asia-delt...@googlegroups.com] On Behalf Of Sanjay Rao Chaganti

Sent: Friday, July 29, 2011 4:50 PM
To: Asia/EE DELTA group

[Sanjay Rao Chaganti]

ah great!