Fwd: [PSI's SocialCast ] Amy Lockwood: Selling condoms in the Congo | Video on TED.com

[Sanjay Rao Chaganti]

Folks, 

Pl see this.....Interested in your comments. A lot of the brands mentioned here are PSI's. Can we do better in your country, I ask you? 

Regards,

Sanjay

Sanjay Rao Chaganti

Senior Regional Technical Advisor - Asia/Eastern Europe

www.psi.org

Skype: sanjaychaganti

Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to use it in a fruit salad.

Begin forwarded message:

From: Cate O'Kane <sh...@socialcast.com>

Date: 22 September 2011 12:05:37 AM GMT+06:00

To: scha...@psi.org.in

Subject: [PSI's SocialCast ] Amy Lockwood: Selling condoms in the Congo | Video on TED.com

Reply-To: sh...@socialcast.com

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The following message was sent by Cate O'Kane in the Social Marketing List Serve group:
	Cate O'Kane Amy Lockwood: Selling condoms in the Congo | Video on TED.com Following the customers mindset which in the case of condoms is pretty much always sex...this should be provoke some thoughts given it shows our brands. C Today at 11:35 pm
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[James Ayers]

See my response on Social Cast.  I think it comes down to PSI having a better and more standardized approach to developing brands. And I think the regionalization project in southern Africa could provide that approach.  It's straight off-the-shelf from a commercial research firm and used by clients like Coke, Unilever, Loreal, etc.

James Ayers
Senior Global Marketing Advisor
Population Services International
Skype: james.ayers
Cell: +27 (0) 83 603 4523