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[Kiran Thejaswi]

Dear all, 

I remember discussing with a few of you about addressing beliefs related to product attributes of condoms (it bursts, it slips).  PFA a link below to download a folder that has a few IPC games and tools we used to address these beliefs in India. 

A point to note is that the TG had experienced these things with condoms. Hence we did not go and say what you believe is wrong. We accepted such things happen and made them realize that they could avoid such situations by doing specific things while wearing a condom - Removing the air from the tip of the condom, rolling the condom till the base of the penis, etc. . 

I will be happy to answer any questions you have. 

P.S. Also attached are a couple of articles on using emotions in advertising and its effectiveness. 

[Sanjay Rao Chaganti]

Super Kiran..

FYI, TG = target group (audience)

Regards, 

Sanjay

Sanjay Rao Chaganti

Senior Technical Advisor- Asia and Eastern Europe

PSI

www.psi.org

"I never make mistakes. I thought I did once. But I was mistaken." Espied on a T-Shirt by Swami Yajnas

<MillwardBrown_KnowledgePoint_EmotionalResponse.pdf><MillwardBrown_KnowledgePoint_EmotionDrivingBrandEquity.pdf>

Regards

Kiran

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