Understanding the new Demographics of India

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Vishnu Vijay

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Dec 14, 2016, 3:21:52 AM12/14/16
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Namah Shivaya,

Attached are 2 Files for a good read and reference.

1. Understanding the new Demographics of India - this could be of use to you in understanding various Socio Economic Classes (SEC categories) in India, how are they defined, the consumer products that they use, the new SEC Pyramid, state wise data etc. 

2. Also attached is the IRS 2014 (Indian Readership Survey).

At Ammas Feet,

Vishnu Vijay
IRS 2014 Topline Findings_0.pdf
New Demographic Map of India.pdf
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