FREE e-textbook: Agricultural and Natural Resources Communications
Area 6 FFA Association
Ray, Ricky Telg is a longtime faculty member in Agricultural Education and Communications at University of Florida. He is originally from Caldwell and is an Aggie. This info should be valuable to those ag teachers who teach Professional Communications or similar.
I would like to share with you a FREE resource for high school and college agricultural communication instructors: Agricultural and Natural Resources Communications (ANRCOMMUNICATIONS.ORG)
I am trying to let people know about the textbook and the TEACHER RESOURCE HUB. Please feel free to forward this to your state agriscience education specialist and teachers. Please feel free to contact me if you have any questions.
Ricky Telg
Agricultural and Natural Resources Communications (ANRCOMMUNICATIONS.ORG)
Packed with real-life illustrations and practical applications, Agricultural and Natural Resources Communications helps you become a more effective communicator.
Focusing specifically on skills-building and communication concepts, Agricultural and Natural Resources Communications helps you understand the broad methods utilized in communication – writing, design and layout, video production, social media creation, photography, media relations, policy communication, public relations, and much, much more.
This FREE DIGITAL TEXTBOOK is authored by more than 20 communication experts and professionals from across the country.
Textbook chapters include:
INTRODUCTION AND MESSAGE DEVELOPMENT
- Introduction to Agricultural and Natural Resources Communications
- Effective Communication, Audience Analysis, and Message Development
- Research Methods in Communications
- Oral Communication
WRITING AND DOCUMENT DESIGN
- Business Communication
- News Media Writing and Opinion Writing
- Document Design
VISUAL COMMUNICATION
- Visual Communication
- Digital Photography and Photographic Editing
VIDEO AND ONLINE COMMUNICATION
- Video and Audio Production
- Writing and Designing for the Web
- Social Media
COMMUNICATING WITH THE MEDIA AND POLICYMAKERS
- Media Relations
- Risk and Crisis Communication
- Policy Communication <NEW>
PUTTING IT TOGETHER
- Persuasion and Persuasive Informational and Educational Campaigns
- Special Events
- Communications Campaigns Development
- Personal Branding and Communication
- Future of Agricultural and Natural Resources Communications
Each chapter includes insights from communication experts, auto-scored end-of-chapter questions, interactive features, and ideas to apply what was learned. The textbook is compatible with ALL SCREEN SIZES, making it easy to use in classrooms or anywhere you are.
EDUCATORS, we have also developed a comprehensive resource – the TEACHER RESOURCE HUB – full of HUNDREDS of ideas and additional resources to integrate the textbook’s content into your classrooms. To gain access to this valuable instructional resource, scroll to the bottom of the home page (ANRCOMMUNICATIONS.ORG) to sign up for the FREE TEACHER RESOURCE HUB. Once registered, you will be assigned a password to gain access to the following resources for classroom instruction:
- ACTIVITY AND ASSIGNMENT SUGGESTIONS
- CURRICULUM GUIDE
- QUIZ BANK FOR EACH CHAPTER
- TUTORIALS FOR SPECIFIC ADOBE SOFTWARE PROGRAMS
- LINKS TO ADDITIONAL RESOURCES
And did we mention that it’s all FREE??
We are able to provide Agricultural and Natural Resources Communications as a FREE resource through sponsorships. If you know any company or professional association that might want to sponsor a chapter, please contact Ricky Telg [rwt...@ufl.edu]. We do ask that users consider a small donation if they consider the textbook to be a valuable resource, so that we can update the textbook regularly. A donation link is located at the bottom of the home page and in the Preface. Donations are completely optional.
Agricultural and Natural Resources Communications is an excellent online, open-source publication for agricultural and natural resources communications students and professionals.
Please share the word about Agricultural and Natural Resources Communications and the accompanying Teacher Resource Hub.
Ricky Telg, Ph.D.
Professor, Dept. of Agricultural Education & Communication
Director, UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources
1408 Sabal Palm Drive, Level 2 | PO Box 110126
University of Florida
Gainesville, FL 32611
OFFICE: 352-273-2094 | FAX: 352-846-6625
