Optima Pet Food Saga: Media’s double-edged sword (Made by Mars)

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Written by: Ryan McLaughlin on his blog  (he is an American living in China)

When all this began I created a Google Alert for "Optima dog food", so I'd know any time the phrase appeared on Google's news channel. For weeks there wasn't a peep, but then suddenly (just after the Shanghai Daily piece) it lit up and I began receiving several notices a day.

Perhaps most prominently, the Associated Press picked up the story, and Elaine Kurtenbach (AP writer) chatted with me for some time about the situation and on what she had discovered about the supply chain (and its convolution):

    (AP) … A sales person at Optima Co., the local representative for the product, said the dog food had been sent for analysis, but he would give no details.

    "I'm not authorized to speak about this," said the man, who gave only his surname, Zhang.

Read full article :

http://www.thehumanaught.com/blog/2009/01/17/optima-pet-food-saga-medias-double-edged-sword/


Pamela Myers
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