The project will never succeed because of simple economic

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Ron Efrati

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May 24, 2016, 4:16:02 AM5/24/16
to Ara Module Developers
It will be always cheaper and even better to produce a product for general purpose consumer usage. Adding  "special" , less used, features/components  will always be simpler and
economic using external USB link or Bluetooth . 
No "Lego type" consumer product have ever been much of success.
No lego type of product will be reliable , resistant to  impact , dust or water as one build product.
It will be cheaper to buy a new cellphone every 3 years then replacing newer components. Your product may have some useful utilization in a niche market.
Its bad that great google engineers are wasting their valuable time and money.

Aman Kumar Aggarwal

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May 24, 2016, 9:25:15 AM5/24/16
to Ron Efrati, Ara Module Developers
Hello Ron,

Please keep your negativity to your surrounding only.
Don't point google engineers.

Its better trying and failing (Which i am and everyone else except you would be sure that it will be success). Rather than sitting idle and sending email over to rest of the world that nothing can't be done.






Warm Regards,
Aman Kr. Aggarwal | Sr. Software Developer
TPF Technologies Pvt. Ltd. | A-41, The Corenthum , Tower A, 1st floor,
Lobe 01, 217, Sector-62, Noida, INDIA
ph no. : +91-9891988849
email : amana...@gmail.com


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Garrett Kinsman

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May 24, 2016, 11:33:07 PM5/24/16
to Ara Module Developers
Talking about failure is the most important thing in any project, although I do agree it could be phrased a bit more positively.

Think about it in regards to two factors: Device lifetime and E-waste. Today we use our android phones for about a year and then throw it away. This year there is expected 1 billion android devices to be built. This is why I try to give my old phones away to someone use them for a long time. People here in India go crazy over 1st gen Moto Gs. I should have brought more!!

This e waste piles up and creates a real mess, as it is generally cheaper to build more phones than recycle. It's also more economical to build phones that break every year (or making their screens crack). This leads to a huge environmental problem that can be seen in many cities around China, or simple walking through the streets of any technological city. Here in Bangalore, discarded electronics are everywhere. Someday, when energy is cheap enough, someone will make a fortune from recycling e waste, but today it is expensive and polluting.

With ARA, devices can be used longer and their parts can be more easily shared. Note that the current iteration isn't completely modular as the frame will have to be replaced (it hold the processor), but at least the modules can be shared between generations (hopefully). Fairphone also tried this, and ended up with a very very expensive modular, midrange handset. The economies of scale must kick in before the economics come to our advantage. But when they do, interesting things happen

You're right, in the short it Will always be easier and healer to build nonmodular devices. But When you count for long-term evolution of hardware, a device lifetime, and building devices that really can do something so much more, ARA steps up to the plate.

I want to hear your counter-argument!

Ron Efrati

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May 25, 2016, 12:13:22 AM5/25/16
to Ara Module Developers
Dear Aman Kr. Aggarwal 


1. I highly regards Google engineers therefor I want them to work on something which will benefit all of use and obviously google itself.
2. The problem is not with Google engineer , Is with Google management (  product and business people) that  calculate the economic wrong. 
I believe this project involve politics in which a Ex-Motorola senior who support the project has strong position, now in Google, and no other seniors want to tell the king is naked .
3. You have not answer any of the issue I mentioned. Putting your head in the sand and not hearing criticism is a recopy for failure. 
This is a public group therefor I can say what ever I want 


Best of luck 
Ron



בתאריך יום שלישי, 24 במאי 2016 בשעה 16:25:15 UTC+3, מאת Aman Aggarwal:
Hello Ron,

Please keep your negativity to your surrounding only.
Don't point google engineers.

Its better trying and failing (Which i am and everyone else except you would be sure that it will be success). Rather than sitting idle and sending email over to rest of the world that nothing can't be done.






Warm Regards,
Aman Kr. Aggarwal | Sr. Software Developer
TPF Technologies Pvt. Ltd. | A-41, The Corenthum , Tower A, 1st floor,
Lobe 01, 217, Sector-62, Noida, INDIA
ph no. : +91-9891988849
email : amana...@gmail.com


On Tue, May 24, 2016 at 1:46 PM, Ron Efrati <rone...@gmail.com> wrote:
It will be always cheaper and even better to produce a product for general purpose consumer usage. Adding  "special" , less used, features/components  will always be simpler and
economic using external USB link or Bluetooth . 
No "Lego type" consumer product have ever been much of success.
No lego type of product will be reliable , resistant to  impact , dust or water as one build product.
It will be cheaper to buy a new cellphone every 3 years then replacing newer components. Your product may have some useful utilization in a niche market.
Its bad that great google engineers are wasting their valuable time and money.

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Ron Efrati

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May 25, 2016, 12:34:38 AM5/25/16
to Ara Module Developers
Dear Garrett Kinsman 

I believe that product without viable business behind it is a wast of time and energy.  
Issues and concerns  like "Device lifetime and E-waste" are not economic issues for the company that builds and sell the product neither
they are issues for  average  buyers (especially the poor ones ) .

Although "With ARA, devices can be used longer and their parts can be more easily shared." is true they will be have high price , complex for the average users.
Since technology evolve so fast , parts will become obselite after a year or two therefor they will less be shared as you expect.
Most people are not tech savvy and does not want to be bothered by complex offering, they want simple product. 

This is my short opinions
Additional point of view can be read in my respond to previous comments.

Best Regards



בתאריך יום רביעי, 25 במאי 2016 בשעה 06:33:07 UTC+3, מאת Garrett Kinsman:

Khasim Syed Mohammed

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May 25, 2016, 1:30:03 AM5/25/16
to Ron Efrati, Ara Module Developers
Its fair to have our own views about a product. In my opinion, we should consider Ara as a concept, a concept of modular electronics. Just imagine if we had no USB for PC world, Ara is experimenting and introducing similar concept into mobile devices. This concept should not be limited to phone or tablets it can be used across other electronic mobile segments.

This is no waste of money, some one has to take the lead in experimenting new concepts. 

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