Check out this news story:

[ANTONIO CELENTANO EXTRA VIRGIN OLIVE OIL]

Check out this news story:
http://abclocal.go.com/wabc/news/investigators/wabc_072805_investigators_oliveoil.html

This is my favorite quote from the story: "This is a labeling and not
health issue." (what's in the bottle is canola not extra virgin olive
oil - it's a labeling issue - how about a fraud issue)