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Vinnie Breidenthal
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Effective communication influences every aspect of a company, from processes and efficiency to employee morale and customer satisfaction, which significantly enhances decision-making and problem-solving capabilities.
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All organized activity in a company relies on the process of business communication and your communication strategy. This could be anything from managerial communication to technical communication with vendors.
Voice solutions like VoIP (Nextiva or other alternatives) will likely result in higher employee engagement. And companies with connected employees in the workplace have seen a spike in productivity of up to 25%.
Business communication typically refers to the act of communicating in your business. On the other hand, business communication services refer to the types of software solutions you could use to help facilitate communication and collaboration across your business.
For example: You want a forum board, so you and your staff spend weeks finding the best solution and setting it up. After a while, you learn that no one is using it because they get their answers faster from their team or documents. An unnecessary solution has cost you valuable time and money.
Or you install a quality video conferencing system, when in reality you only need a reliable business phone system to run your remote meetings. Every business will use web-based communication.
Without the right processes and tools in place, the flow of information is interrupted and people are left in the dark. This can lead to serious consequences for the company, from unsatisfied employees and customers to lost profits.
In many workplaces, people are simply overwhelmed by the number of messages they receive in a single day. In his book Message Not Received, Phil Simon said the average person receives 120-150 emails per day.
Because of this, we can easily misplace or completely overlook a crucial piece of information in our inboxes. But with a business communication system in place, companies can reduce digital distractions and create space for ideas and thinking.
About 29% of employees say their current internal business communication tools do not work effectively. Some of the reasons include lack of transparency, organizational silos, information overload, or the absence of an appropriate communication channel.
No matter what stage your company is in, you need a business communication plan in place. However, to ensure effective communication, you need to focus on the areas that require the biggest improvement right now and work your way to other areas later.
From here, evaluate the work they do on an ongoing basis and the results expected of them, and then map out the way they need to communicate in order for their jobs to get done, as well as the appropriate communication tools required.
At a minimum, the answers to these questions should give you an insight into the necessary amount of emails, messages, calls, meetings, and documents required for everything to happen in the designated time frame.
Next, choose the best methods of effective business communication that align with your goals, as well as the interactions between core groups in your company. Review the list of communication tools and technologies mentioned earlier and make sure to add any unique ones to your company:
You can create a recurring calendar reminder for yourself and your team to revisit the document once a quarter. This way, you can make sure the plan is still serving its best purpose and update it if necessary.
Written communication is great for keeping a paper trail of decisions and actions made as well as for putting strategies and plans in place. Verbal interactions enable instantaneous idea generation and a more open flow of thoughts.
This includes everyday communication channels like email and instant messaging applications (such as Slack, Hangouts, or even Nextiva Chat). The benefits of email and messaging lie in the ability to have private conversations in a busy office environment, as well as sharing a message with many people all at once.
Phone conversations remove the location barrier to running productive, fast-moving meetings. It allows for better idea exchange thanks to the non-verbal communication (tone of voice) compared to written communication. Cloud phone systems can accelerate onboarding and overall team collaboration.
Documenting activities that impact other people and departments is a crucial part of a well-oiled business communication system. The ability to refer to a written document at any moment reduces the chance for confusion or disagreement and provides extra clarity in communication.
Presentations supported by reports and PowerPoint slide decks are often how meetings with larger groups are conducted. These are great for sharing new ideas in a visual way that creates space for questions and any clarifications.
Having an internal area for employees to refer to frequently asked questions on various departmental topics and ask new ones will make them more productive and up-to-date on any matters they deal with regularly.
Both internal and customer surveys are ideal ways to gather feedback and ratings on important topics. Surveys facilitate a healthy cycle of feedback-supported improvements and open a communication channel between all levels inside an organization.
This B.F.A. degree program introduces a field offering almost unlimited options and professional opportunities. Its unique structure enables students to pursue a broad range of interests pertaining to the profession of communications design. Branding, corporate graphics and identity systems, advertising, packaging, environmental graphics, exhibition design, visual marketing, publication design and electronic and interactive media are some of the most common areas of study. The program is designed to accommodate many relevant interests in the overall design profession and pragmatically prepares graduates for careers in the field.
The courses emphasize, above all else, the conceptual and strategic aspects of advertising, marketing and communications design as well as the development of basic design skills, the use of technology, and the historical and theoretical foundations of design.
Academic electives are most courses offered outside of art, design, or transmedia (for example, courses offered in CRS, Arts and Sciences, Whitman, and other colleges outside of VPA). These academic courses usually have non-art-related content, such as math, natural sciences, astronomy, global history, political science, psychology, and entrepreneurship, and languages at the 100-level, among others. You can find a comprehensive list of approved academic electives here.
Studio electives are courses usually offered in VPA through art, design, or transmedia. The content of the courses directly relates to the preparation of students for professional careers in art, design, and transmedia. The course content includes, but is not limited to, conceptualization, process, product, and critique of creative work in studio practice. These courses meet for a much longer time, for a minimum of four hours per week for the duration of the semester. Usual meeting patterns are: the class meets once per week for four+ hours, or the class meets twice per week, usually for two or more hours each. You can find a comprehensive list of courses that count as studio electives here.
Pending a successful application and meeting program requirements, students may be eligible to spend the spring semester of their junior year abroad at the SU Center in London, UK or in Florence, Italy. Please refer to the SUAbroad website for eligibility and application criteria.
Business models of technology based companies: The concept of business model. Business models: ecommerce, mcommerce, b2b, peer to peer, markets, and so on. The concept and the process of monetarization. Examples and cases.
Customer development. Lean start-up concepts: New products development and new companies creation as a business process. From product development to customer development. Validated customer development. Minimum Viable Product. Measuring the obtained results. Pivoting.
Process analysis: What a process is. Principal processes. Critical processes. Select the main processes of an activity. Process maps. Include data in the process maps. Obtain the capacity needs from this analysis.
To communicate effectively: demonstrate understanding of features of technical and business communication, common genres and common informational formats (such as problem-solution or advantage-disadvantage)
Professional track students may want to choose MBA 504 to learn the basic fundamental of accounting and how to manage budgets. Although most physics students are quite familiar with data handling, and all MSI alumni certainly will be, the procedures and practices of budgeting and accounting may be quite unfamiliar. One needs to learn the terminology, as well as standard practices and their legal implications.
Students may also want to select MBA 506 to learn about group dynamics. It's often taken for granted that people work in groups and therefore necessarily know how to participate, lead, and otherwise manage their activities. This is simply not so. There are certain underlying features that make teams effective, that enable high-quality communication among team members and inspiring everything from cooperation to innovation.
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