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Offer subject to change. Receive Netflix Standard with ads while you maintain 1 qualifying Go5G Next, Go5G Plus or Magenta Max line or 2+ Go5G or Magenta lines in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line(s) will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.
Offer subject to change. Receive Netflix Standard with ads while you maintain a qualifying line in good standing. Netflix account, plan availability & compatible device required. Alternative discount toward different Netflix streaming plans may apply. Not redeemable or refundable for cash; cannot be exchanged for Netflix gift subscriptions. Cancel Netflix anytime. Netflix Terms of Use apply: www.netflix.com/termsofuse. 1 offer per T-Mobile account; for existing Netflix members it may take 1-2 bill cycles during which time you will continue to be charged separately for any existing Netflix account. If you link an existing Netflix account to this offer, terminating the qualifying line will not automatically cancel your Netflix membership, and Netflix will automatically resume charging your existing payment method that they have on file. Like all plans, features may change or be discontinued at any time; see T-Mobile Terms and Conditions at T-Mobile.com for details.
With Netflix Standard with ads you can watch on up to two devices within a household at the same time. You can upgrade to Netflix Premium and watch on up to four devices in the same household at the same time for the discounted rate of $16, through your T-Mobile bill. Visit this page to upgrade now.
Log into My.T-mobile, select Account, and then select Manage add-ons. On the Manage data and add-ons page, add Netflix in the Services section. T-Mobile pays Netflix directly for you. For customers with an existing Netflix account, it may take one or two Netflix billing cycles for your billing to transfer to T-Mobile.
The basic plan is not displayed as an option for U.S. subscribers on its Plan and Pricing page for U.S. customers. The company quit offering the basic plan for new subscribers in July 2023, but allowed basic plan customers to remain on the subscription so long as they didn't cancel or change plans.
Netflix, which began offering a "standard with ads" tier in November 2022, said the plan's "attractiveness" led to a 34% increase in ad-supported subscriptions from the prior quarter. The company reported a record 277.65 million subscribers across all tiers in the second quarter, up 16.5% year-over-year.
Netflix subscribers in the U.S. and in France who are currently on the Basic plan will have to choose a new plan, the company said in a statement to USA TODAY. Those members impacted will get an email starting today, the company said.
Even without the basic, ad-free offering, Netflix represents "a very strong offering for our members," when you consider the $6.99 monthly ad-supported option, said co-CEO Greg Peters, during a videoconference about the company's second quarter performance Thursday.
"Essentially, we're providing them a better experience: two streams versus one. We've got higher definition. We got downloads. And, of course, all at a lower price," he said. "And for members who don't want that ads experience, they, of course, can choose our ad-free Standard or Premium plans."
Netflix added more than 8 million subscribers in the second quarter, benefiting from the return of series such as "Bridgerton," and "Baby Reindeer" and the live event "The Roast of Tom Brady," as well as a password-sharing crackdown.
Total number of subscribers grew to more than 277.6 million, an increase of 16.5%, the company said. Netflix forecast lower subscriber additions in the current quarter (July-Sept.) than in the same period last year, when the streaming company added more than 8.7 million.
The public cannot ordinarily visit Netflix headquarters in Los Gatos, Calif. But the company is hoping the physical retail, dining and entertainment locations it plans to open starting in 2025 will attract many people. Marcio Jose Sanchez/AP hide caption
Netflix recently shuttered the longstanding mail-order DVD service that led to the closure of video stores around the world and ushered in the era of streaming. But now the company appears to be embracing brick and mortar.
According to a Bloomberg report quoting Josh Simon, the company's vice president of consumer products, Netflix aims to open a network of stores offering retail, dining and live entertainment that leverage its TV shows and movies.
Though Disney, a major Netflix competitor, has been in the retail, dining and live entertainment spaces for decades, such offerings have not yet been part of Netflix's core brand. But the company has recently been dabbling in these areas.
Earlier this year, the streamer opened a pop-up restaurant in Los Angeles featuring menu items created by chefs associated with Netflix cooking shows. The company has also launched pop-up stores offering merchandise from its hit show Stranger Things in cities such as Paris, Las Vegas and Chicago.
"Netflix is an ecosystem. It opened a merchandise shop a couple of years ago. It's investing in mobile games. It's more than just a place for your remote control to gravitate to at the end of a long day," said Rick Munarriz, a senior media analyst with the investment advice company, The Motley Fool, in a statement to NPR. "Success in the real world through location-based entertainment is the spoils of victory for a leading tastemaker. If Disney and NBC Universal can operate theme parks I give Netflix a decent shot of succeeding with this venture."
"It sounds like Netflix is trying to do what Disney does," Deggans said. "But Disney has been doing what Disney does for a very long time. And the amount of money Netflix would have to spend to actually compete with them doesn't make any sense to me."
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Netflix began to telegraph this move last year, when it said it would no longer allow users to sign up for the Basic ad-free plan. Existing customers, however, were told they could continue to enjoy the rate for a while. In January of 2024, the company did away with the plan in the U.K. and Canada. Now the U.S. (and France) are seeing it disappear.
The Basic option came with limitations. Users, for instance, could only stream on a single device and could only download content to a single phone or tablet. It was the plan for singles. The Standard plan lets users stream in more than one place at a time, but that comes at a premium of more than 50%.
Ad-supported plans are more affordable, but will force viewers to watch roughly four minutes of ads per hour, with some slight restrictions on the content that can be viewed, due to licensing restrictions.
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The message goes on to tell users that the Basic plan has been discontinued and that new plans start at $5.99. The Verge first noticed the uptick in users on Reddit sharing posts regarding Netflix's prompts about their subscription.
At the time, Netflix allowed users who were already subscribed to the $9.99 per month Basic plan to keep their subscription as long as they did not cancel nor let it lapse. The Basic option provided users with the least costly ad-free experience, provided they only use the service on one device at a time.
In October, Netflix hiked prices across the board, including for users who were still subscribed to the grandfathered Basic plan. At $11.99, the Basic plan still provided the cheapest ad-free Netflix experience.
Earlier this year, Netflix did warn that it was planning on ending the Basic plan for even grandfathered subscribers, starting with those in the UK and Canada. It seems that Netflix is now finally ready to pull the plug on the Basic subscription entirely.
That belief has only been fuelled further over the past year as Netflix announced a raft of content partnerships to produce docuseries with the likes of Italian soccer champions Juventus, Argentine soccer giants Boca Juniors and the Formula One motorsport series.
However, speaking at the international broadcasting convention in Amsterdam, Ferreras said that the company is more focused on developing partnerships, such as its new tie-up with Sky, which sees Netflix made accessible to Sky subscribers in the UK, Ireland, Germany, Austria and Italy.
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