Now You See Me Streaming Australia

[Jesper Sahu]

The libraries of the four providers are quite the same in terms of quantity. Each provider has more than 1000 titles available for streaming. The real difference is made in terms of the content they are offering.
Check below the library of each provider to see who is streaming the titles you are looking for.
Here you can find the titles that just got released on your favorite providers.
Find out more about us here.

Customers in Australia are struggling with subscription fatigue. They are more price-sensitive: consumers are cutting down their subscriptions and streaming more free content online. We asked experts Maximilian Stengl and Christoph Petzoldt to share their insights on the streaming industry in Australia and the opportunities for streaming service providers.

Unsurprisingly, price remains the predominant factor influencing purchasing decisions, followed by an extensive array of available content. However, in an interesting departure from the global norm where there has been a four percent decline, the Australian audience prioritizes frequency of new content, resulting in a two percent increase.

This notable shift has propelled the frequency of new content to be the fourth most influential purchase criterion in the streaming industry in Australia. This trend showcases the evolving preferences of Australian consumers and underscores the need for streaming service providers to calibrate their offerings to different market landscapes.

The Streaming Study data has revealed that 34 percent of the participants chose to discontinue subscriptions within the past year. Equally noteworthy, 39 percent of respondents intend to follow suit within the upcoming year. These statistics collectively hint at a market saturation that has given rise to subscription fatigue.

This saturation-driven phenomenon is confirmed by the 10 percent decline in the average number of subscriptions held by individual subscribers. The dynamics are prompting 45 percent of Australian respondents to consider canceling an existing subscription before subscribing to a new one.

Consequently, streaming services have had to make strategic adaptations. Providers are now exploring elevated pricing and including advertising within plans. These tactics are devised to capitalize on the remaining user base and counteract the attrition of customers who prioritize price sensitivity.

In a similar vein, several streaming platforms have embarked on an innovative path by integrating gaming into their offerings. This fusion of entertainment avenues seeks to introduce a diversified experience and combat the mounting sense of fatigue among users. Such adaptations underscore the dynamic and competitive nature of the streaming industry as it navigates the challenges posed by subscription saturation.

In the face of this evolving landscape, streaming service providers must gain a comprehensive understanding of their market positioning. This entails a thorough examination of their performance across vital purchase criteria, both among their existing subscriber base and beyond. This introspection helps identify avenues for enhancement and differentiation in an increasingly saturated market.

Given subscriber price sensitivity and the resulting churn, a strategic recalibration of pricing and packaging options is imperative. This will allow platform offerings to retain their competitive edge. Furthermore, the adoption of data-driven sales strategies is essential in this scenario. By harnessing the power of data insights, providers can craft targeted approaches that resonate with their audience, bolstering subscriber loyalty and building a foundation for enduring user engagement.

Our specialists bring deep industry expertise gained from hands-on experience across functions, sectors, and geographies.

Discover how our services and pragmatic solutions are helping to redefine and unlock better growth in your industry.

Yet the growth Optus Sport has experienced is in keeping with that of a mushrooming media market in Australia, where the move to streaming live sport appears to be happening as quickly as anywhere else in the world. Previously, Australians could access their favourite codes on either free-to-air (FTA) commercial channels or Foxtel, the News Corp-owned pay-TV broadcaster which has long dominated the market despite its recent struggles with declining subscriber numbers. Now, though, the emergence of several streaming players is increasingly crowding the space.

There is a similar story to tell for Loeliger and the NBL, who were big beneficiaries of what is now a more competitive landscape when they went to market with their domestic rights earlier this year. The league emerged from those negotiations with the most lucrative deal in its history, striking an agreement reportedly worth more than AUS$45 million (US$32.9 million) with ESPN, Foxtel and News Corporation. The organisation then went on to confirm a FTA agreement with Ten.

Even as different services decide which rights to build their businesses around, it seems less of a concern for Kayo, whose strategy is as much about breadth as it is depth. An agreement with telecommunications giant Telstra at the start of the year saw the streaming service effectively replace the AFL and NRL Telstra live passes, giving it coverage of every game from both leagues. In addition to those competitions, Kayo is also home to sports such as Supercars, international cricket, Formula One and golf, as well as tennis, mixed martial arts (MMA) and basketball, among others.

Kayo, meanwhile, offers features such as SplitView, which allows users to watch up to four different sports at once, and a timeline that enables viewers to go back to key moments in a game. More recently, though, the streaming platform launched Kayo Freebies, which as the name suggests is a free tier showcasing a limited live offering, as well as some non-live content.

Every platform we've been through has a solid output of movies to watch. However, what the best streaming service for movies is, depends on the user. If you want the biggest library to choose from, Netflix and Amazon Prime, or maybe Disney Plus if you're looking for more kid-friendly options, are probably the easy choice. However, Binge, Stan, Apple TV Plus and Disney Plus, while having smaller libraries, have a solid output of original and fresh-from-the-cinema movies to choose from. However, if you're a big movie watcher, it's hard to ignore the value Netflix provides.

Every platform has something for kids, so don't let this stop you from picking up your favourite streaming service. Amazon might hold the biggest number of shows rated G and below, closely followed by Netflix and Disney Plus, and while they certainly have enough to keep the little ones entertained, if you're looking for a streaming service that's purely kid-friendly there's plenty to choose from. If you want a service that is entirely directed at your little one aged 7 or younger, it's hard to go past Noggin. From Peppa Pig, Blue's Clues and Dora the Explorer to the digital pre-school classroom show Noggin Knows, Noggin also provides more learning through a library of books and games. While there's still space for your favourite shows from ABC, Disney and Amazon, like Bluey and Play School, Noggin is the best streaming service for kids.

While they are two obvious and easy choices, they are such for a reason. It's hard to ignore the sheer number of titles that Netflix and Prime Video provide. While there's undoubtedly some low-quality content, you're certain to find plenty, no matter what mood you're in. If you're looking for something a bit more off the beaten path, Kanopy is an awesome streaming service. Free with a library card or through your university email address, Kanopy has a large library of lesser-known classic movies, foreign film, documentaries and more that are hard to find anywhere else.

For more hardcore Anime fans there's CrunchyRoll, which includes shows such as Attack on Titan, Death Note, FLCL, Fullmetal Alchemist: Brotherhood, Hunter X Hunter, One-Punch Man and several Naruto series. No matter what you choose to go with, these two streaming services deliver plenty of Anime to keep you entertained.

While Spotify and Apple Music are the Spartan-style two kings of the music streaming industry, apps like Qobuz, Youtube Music, Amazon Music and Tidal are worthy competitors that might be better suited to some individual tastes.

Qobuz and Tidal are for the audiophiles. The former is a French streaming service that combines a huge library of new and old hits with studio-quality audio streaming and an attractive mobile app. If sound quality is make or break for you, Qobuz could be your best music service. On the other hand, subscribers to Tidal HiFi can listen to music at near-CD level sound quality, with tracks mixed in more immersive formats like Dolby Atmos and Sony 360. If sound quality is your number one worry, Qobuz might be the choice, but Tidal has more hi-res listening options that appeal to larger audiences.

Even at premium tiers of the best streaming services, you usually won't find an unlimited number of devices available to be connected to the same account at any one time. Stan allows you to watch on four devices simultaneously, and download content on up to five tablets or phones, while Apple TV Plus allows for a whopping six devices to be watching content at the same time. Kayo Sports allows you to register several devices to a single account but you will be restricted to the one or two simultaneous streams your plan allows for. While Youtube TV does allow for unlimited concurrent streams, it is only available within the US.

Every streaming service provides subscribers with something unique, whether its original content, a category they excel in, like documentaries, or a brand-new show you don't want to miss. If you were to subscribe to the cheapest possible tier of the seven main streaming services (excluding Foxtel Now) we listed above, it would cost AU$75.95 per month, which adds up to AU$911.4 over 12 months. With more expensive tier choices, add-ons like Stan Sport or subscriptions to other streaming services like Kayo, it will cost well over AU$100 per month.

c80f0f1006