“The Cloud is a way for telcos to cut cost and win market share”
Muthu Ramadoss
“The Cloud is a way for telcos to cut cost and win market share”
Tell us a bit about Prithvi Information Services and your service portfolio.
Prithvi
is an ISO 9001:2008 certified company, which specializes in telecom
engineering products, telecom services, business intelligence,
infrastructure services, system integration, mobile platforms and
enterprise resource management. Telecom is one of the most important and
fastest growing areas for us. We manufacture network backbone telecom
products including DWDM boxes, customer premise equipment. We also
design and plan the telecom network, build it and manage networks across
the globe. We also are into the Long Term Evolution (LTE) and WiMAX
space. Apart from telecom, we provide solutions to retail, BFSI,
healthcare and manufacturing.
3G is here and 4G has made its entry. Where do you see the growth opportunities?
Data
usage is exploding and the world is moving towards 4G. The growing
demand for LTE solutions in India has stimulated the prospects for
technology services companies. However, in India, we still have legacy
2G. The typical telecom network in the country is not an IP network. We
still use legacy technologies. Unless we move to IP, we cannot bring in
the next generation advances that exist in the network in western
countries, Japan or even in China.
This provides us with a great opportunity for investment and growth. We expect a lot of investments in new infrastructure for 4G. It could be LTE, WiMAX or any other new technology that could come through. We will be able to support all those moves. We are already in the LTE space in the US and will be working with operators for LTE in India as well. We are already into the WiMAX space in India.
What are your strategies to leverage these opportunities?
Our
strategy revolves around data, process and mobility. We will try to
bring in these three concepts into all of the services that we provide.
Data is the core of any business. The information age started ten years
ago and this has led to data outflow. However, it should be processed
with better intelligence solutions in order for it to help in decision
making. We are working in the space of data analytics, data mining and
so on. Business process management, enterprise process management etc
come under the process section. In India, people are talking about
automating processes. This is not enough. To get best use of data, there
should be a smart process, which can learn and do things by itself. The
third area is that of mobility. It helps you take a decision from
anywhere in the world. Prithvi is into every area of the telecom
business and can understand the end to end need of the client. This
helps us come up with specified solutions. We have marketing strategies
for these. We do roadshows with the telecom clients and also conduct
workshops for clients in order to educate them, solve their problems and
adopt a collaborative approach towards providing them with solutions.
This is done because these solutions are cutting edge solutions that are
new to the market.
How important is Indian market for you?
Last
year, we had a global turnover of Rs 1,650 crores and India accounted
for 30% of that figure. India is our second biggest market after the
United States. For IT services, India is our biggest market. We see a
lot of growth opportunities in India and we partner with almost all of
the major OEMs and service providers in the country. We are also doing
rural WiMAX projects in India
What is your take on Cloud computing and how will it help the telecom industry?
Cloud
Computing provides a new enterprise service opportunity for the telecom
sector. Today we can see that there is a gradual transition towards the
Cloud and it will help customers rationalize their infrastructure costs
and help them function better. Telecom is a hyper competitive market.
The Cloud is a way for telecom players to reduce their costs. For
instance, telecom providers have their own app stores, an important
source of revenue. Moving to the Cloud will help them service more
customers and garner more revenue. It will also boost their application
portfolio.
Has BYOD been accepted widely?
Advances in 4G
will bring about a lot of mobility. Many people will move on to tablets
and smartphones. Globally, the industry is acknowledging BYOD. However,
the Indian environment is not prepared for it yet.
take care,
Muthu Ramadoss.
http://linkedin.com/in/tellibitz