If you have ever been in a mountain bike race or even other races,
there is a hole shot, where things turn from a field sprint to single
track through the woods, or some other sort of selection process. If
you make that selection things are better. If you did not make that
selection, you have to work with what you have and try to be as
mistake free as possible.
With ADC, a selection has been made. Our team did not make that
selection. Here is what we are doing:
1. Start coding again with the existing SDK
2. Build momentum around, and indispensable use models for, an
inexpensive phone with the combination of features that bring Android
functionality to ordinary people, by giving away compelling code.
3. Fill out all the finger tip code integration so the product is
seamless. The parts are all separate now and they need to play
together.
The main thing is to start thinking about customer use models and
start coding again. The first Android phones are the SUVs of the
mobile phone world – high margin vehicles that everyone wants to make.
For us it is really important that the inexpensive phone have the
right sensor set. Making that 'right sensor set' the obvious right
combination for handset manufacturers is first priority because there
is a long chain of decisions in the delivery of a groundbreaking
handset.
That chain of decisions is critical path, so that is where we are
working.
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