Much has been made about Nintendo's latest mobile game launch. Mario Kart is one of Nintendo's crown jewels; a game that is both a system-seller for whatever generation of Nintendo device you can think of, as well as a game that continually sets the standard for what a fun racing game should be.
Nintendo games running on Nintendo's own hardware tend to be a seamless experience. However, shifting these games onto mobile has meant that the combination of classic Nintendo IP and free-to-play monetization has created a very different user experience.
Nintendo has already experimented with different monetization models. The first foray into mobile, Miitomo, used in-app purchases to allow players to customise their Mii avatar. This was quickly followed by Super Mario Run, which was positioned as a free-to-start game with a $10 price tag for the full experience. Subsequent games Fire Emblem Heroes and Animal Crossing: Pocket Camp make use of a stamina/energy system that is very familiar to many free-to-play games.
For Mario Kart Tour, Nintendo has shifted its monetization approach once again, using its own take on the 'Battle Pass' approach. The hard paywall this has introduced to the game has already created plenty of negativity, but as we'll see, Nintendo is just the latest games company to use battle passes as their key monetization strategy.
Mario Kart's season (tours) last for two weeks and players have a limited time to complete and earn the rewards. Similar to any Battle Pass, the Gold Pass unlocks the "premium" reward track. One interesting difference from the norm, however, is the implementation of the gold pass as a monthly-based subscription, whereas other Battle Passes ask for a single transaction for the entire season (e.g. two months). Mario Kart Tour also puts the fastest racing class behind the paywall of the Gold Pass instead of just giving better season progression rewards.
Battle Passes are relatively new to the mobile gaming market. Fortnite was the first major title to introduce it back in spring of 2018 with the game's mobile launch. For a while, the feature was mainly seen in other Battle Royale games, but if we fast forward to today, its popularity has skyrocketed. The big boom started early this year, back in February only 2% of top 100 grossing games (iOS US) included a Battle Pass and today we are at 13% with a clear increasing trend.
What makes the Battle Pass such an effective mechanic, appealing to developers, is that it boosts both monetization and retention, and gives players a progression mechanic. Therefore, Nintendo has decided to follow the market as we see more and more Battle Pass implementations across genres from idlers, 4X, strategy, tycoon to sports games -- although this clearly surprised many given the current controversy and Nintendo's track record of doing things their own way.
Battle Passes typically have two layers: free and premium. Therefore, players can progress in the season even if they haven't bought the pass yet, but only receive inferior free layer rewards for reaching each threshold. Players can, however, upgrade from free to premium at any point of the season, and if they do, premium rewards corresponding to their Battle Pass tier are unlocked immediately. In other words, the higher players climb, the more tempted they are to upgrade to premium so they can unlock the real goodies they've earned while playing. This carrot on a stick, in turn, increases conversions from free users into paying ones.
That the Battle Pass offers clear goals gives players a real sense of what they'll get in return for their money. Moreover, the feeling of "missing out" is a strong psychological driver as rewards are only available for a limited time, so it's no surprise that the Battle Pass has proven to be a powerful retention mechanic.
So on paper, it would look like Nintendo is making the right move and including a Battle Pass could very well fit Mario Kart. Mario Kart's implementation of the Battle Pass is, let's say, interesting. It's probably the first implementation of Battle Pass that puts a game mode (200cc) behind a paywall.
The Pass' rewards also seem to be lacklustre when compared with special limited-time skins in Fortnite's Battle Pass, for example. Mario Kart does at least offer season-specific rewards that players can earn from loot boxes as well, including a couple of season-specific characters. But this also emphasizes how the Gold Pass feels a bit light with no way to unlock these items through the pass.
There is a lot of potential for a Battle Pass in Mario Kart, and these have proven to be an effective mechanic in many ways -- if done right. However, the current implementation may still need some further tweaking to find the right balance between Mario Kart's loot box economy and the Gold Pass. How much will depend on how well Mario Kart performs in the market after the initial spike in users.
Yet even then, I don\u2019t know if I\u2019ve ever heard anything remotely close to what Mario Butler\u2019s been through in life. \u201CWho?\u201D you may be asking right about now. Butler was an undrafted cornerback out of Georgia Tech who operated on the fringes of the league from 2011 to 2015. He spent time on the Cowboys\u2019 practice squad, the Broncos\u2019 practice squad, toggling tryout to tryout, before latching on with the Bills\u2019 practice squad in 2013 and scratching and clawing his way to the active roster in 2015.
It was right then \u2014 in the summer of 2015, in what felt like a last shot at NFL roster \u2014 when we met. During training camp, at St. John Fisher College, I spotted Butler walking alone toward Haffey Hall to eat lunch and figured it was worth introducing myself. A few minutes into conversation, when asked what gives him hope that he can make the team, Butler stopped in front of the door and pointed to childhood trauma that still gives chills to this day.
On the spot, his mind traces back to the day his faith was tested, the day he calls the \u201Cdefining moment\u201D in his life: Jan. 21, 2000. He was 10 years old. Butler trudged home in a torrential downpour after a long day of pick-up basketball, stepped inside and his family delivered news that\u2019d make him go numb, crumple him into a heap of tears and keep him awake for three days straight.
Police never found the killer. To this day, it\u2019s a cold case in the Jacksonville (Fla.) Police Department. All that you\u2019ll find on the case is a three-page Jacksonville Sheriff\u2019s Report. The time of the incident was 14:15. Alcohol related? \u201CUnknown.\u201D Drug related? \u201CUnknown.\u201D The 37-year-old victim is listed as \u201CStabbed.\u201D The type of weapon? \u201CKnife/Cutting Instrument.\u201D
He wasn\u2019t filled with hate and rage. He didn\u2019t spiral out of control at such an impressionable age. He miraculously found a way to use this all for good. Butler made the team that year and even appeared in 14 games before his career came to a close. A father of three today, Butler tries spreading the love as much as he possibly can. Keeping with the theme of just how surreal this 2020 year has been for millions of Americans, I figured it was worth giving Butler a call to see \u2014 truly \u2014 how he was able to move on when his Dad was murdered in such an unspeakably gruesome manner.
Butler: I\u2019ve been up to a lot since my transition away from the NFL. Being a \u2014 and my wife would agree \u2014 a full-time Dad and not going back and forth. Being a full-time husband is key as well. We live in Gwinnett County right outside of Atlanta. My current role is a recruiter for AWS (Amazon Web Services). So that\u2019s exciting. I get to impact lives with that as well.
So for people who might not have caught the story five years ago, what did you really go through as a kid when you found out what happened to your Dad? You can\u2019t even make it up. It\u2019s the kind of thing I didn\u2019t even believe when you told me because it\u2019s that gruesome, that awful, but it happened. And it seems like you faced that reality right then as a kid.
Butler: When that happened \u2014 looking back now \u2014 I\u2019ve had this conversation so much but not too specific because I try not to go there. I\u2019m a big-picture person. But it has made me a better Dad. You lose a parent, no matter what age you are, it puts things into perspective. And I didn\u2019t try to use it as an excuse but as a driving force to make me a better parent with my kids. I have two boys and my youngest is my daughter. It helped shape me as a man. I think when we go through things, we don\u2019t really realize how much they shape us. Thinking now, when I was in fifth grade and everything happened, I don\u2019t think I was able to digest everything in that moment. But I definitely know that shaped me into the man I am today.
Butler: I think any fifth-grader would look back through everything and try to figure out Why? I think you wrap your head around that more than anything: \u201CI don\u2019t have a father anymore.\u201D I think it\u2019s an out-of-body experience, too, any time you\u2019re experiencing the death of a loved one. Again, I was 10 so I don\u2019t think it hit me like I was 30, right? I knew my father\u2019s gone. That\u2019s it.
You\u2019re 10. You\u2019re walking back home in a downpour after playing pick-up basketball. You get the news. So, he was into some stuff in the streets and might\u2019ve been running with some unsavory folks as you said then. But did you ever have a desire to find the killer? To get to the bottom of this? To get any information on what happened?
Butler: I think at first, yeah. But as I grew older, when you grow up in this type of environment, the murderer doesn\u2019t get caught a lot. I grew up in the inner-city so it wasn\u2019t like someone gets shot, they find the killer and they put him in jail. It\u2019s more so, you get shot, you get murdered and they never catch the killer. And it keeps going on and on. It keeps happening. It\u2019s the stages of grief. So, at first, it\u2019s anger. Trying to figure out Why? and you want to catch the killer because you\u2019re like, \u201CI have to grow up without a Dad.\u201D Even to this day, I would not even be able to say, \u201CMaybe this person did that.\u201D Maybe he\u2019s still out. Maybe he\u2019s dead. I don\u2019t really know too much at all. And there\u2019s nothing I physically can do about it now, too, looking back as a 32-year-old man. It was just something I couldn\u2019t really control myself, just looking back in retrospect. All I did was try to focus on the memories. It\u2019s always tough when your kids ask you. Especially my daughter. She\u2019s four. And I have my Dad tattooed on my arm. So it\u2019s hard for a four-year-old to grasp \u2014 like, \u201CHey, where\u2019s granddaddy?\u201D All you can say is, \u201CHe\u2019s in heaven.\u201D And sometimes, that doesn\u2019t register as well.
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