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Jul 12, 2024, 10:39:10 AM7/12/24
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Gmail is the email service provided by Google. As of 2019,[update] it had 1.5 billion active users worldwide, making it the largest email service in the world.[1] It also provides a webmail interface, accessible through a web browser, and is also accessible through the official mobile application. Google also supports the use of third-party email clients via the POP and IMAP protocols.

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At its launch in 2004, Gmail provided a storage capacity of one gigabyte per user, which was significantly higher than its competitors offered at the time. Today, the service comes with 15 gigabytes of storage for free for individual users, which is divided among other Google services, such as Google Drive, and Google Photos.[3] Users in need of more storage can purchase Google One to increase this 15 GB limit.[4] Users can receive emails up to 50 megabytes in size, including attachments, and can send emails up to 25 megabytes. Gmail supports integration with Google Drive, allowing for larger attachments. Gmail has a search-oriented interface and supports a "conversation view" similar to an Internet forum.[5] The service is notable among website developers for its early adoption of Ajax.

Google's mail servers automatically scan emails for multiple purposes, including to filter spam and malware and, prior to June 2017, to add context-sensitive advertisements next to emails. This advertising practice has been significantly criticized by privacy advocates with concerns over unlimited data retention, ease of monitoring by third parties, users of other email providers not having agreed to the policy upon sending emails to Gmail addresses, and the potential for Google to change its policies to further decrease privacy by combining information with other Google data usage. The company has been the subject of lawsuits concerning the issues. Google has stated that email users must "necessarily expect" their emails to be subject to automated processing and claims that the service refrains from displaying ads next to potentially sensitive messages, such as those mentioning race, religion, sexual orientation, health, or financial statements. In June 2017, Google announced the end of the use of contextual Gmail content for advertising purposes, relying instead on data gathered from the use of its other services.[6]

There are also storage limits to individual Gmail messages. Initially, one message, including all attachments, could not be larger than 25 megabytes.[14] This was changed in March 2017 to allow receiving an email of up to 50 megabytes, while the limit for sending an email stayed at 25 megabytes.[15][16] In order to send larger files, users can insert files from Google Drive into the message.[17]

The Gmail user interface initially differed from other web-mail systems with its focus on search and conversation threading of emails, grouping several messages between two or more people onto a single page, an approach that was later copied by its competitors. Gmail's user interface designer, Kevin Fox, intended users to feel as if they were always on one page and just changing things on that page, rather than having to navigate to other places.[18]

In November 2011, Google began rolling out a redesign of its interface that "simplified" the look of Gmail into a more minimalist design to provide a more consistent look throughout its products and services as part of an overall Google design change. Majorly redesigned elements included a streamlined conversation view, configurable density of information, new higher-quality themes, a resizable navigation bar with always-visible labels and contacts, and better search.[19][20] Users were able to preview the new interface design for months prior to the official release, as well as revert to the old interface, until March 2012, when Google discontinued the ability to revert and completed the transition to the new design for all users.[21]

In May 2013, Google updated the Gmail inbox with tabs which allow the application to categorize the user's emails. The five tabs are: Primary, Social, Promotions, Updates, and Forums. In addition to customization options, the entire update can be disabled, allowing users to return to the traditional inbox structure.[22][23]

In April 2018, Google introduced a new web UI for Gmail. The new redesign follows Google's Material Design, and changes in the user interface include the use of Google's Product Sans font. Other updates include a Confidential mode, which allows the sender to set an expiration date for a sensitive message or to revoke it entirely, integrated rights management and two-factor authentication.[24]

On 16 November 2020, Google announced new settings for smart features and personalization in Gmail. Under the new settings users were given control of their data in Gmail, Chat, and Meet, offering smart features like Smart Compose and Smart Reply.[25]

The Gmail Labs feature, introduced on June 5, 2008, allows users to test new or experimental features of Gmail. Users can enable or disable Labs features selectively and provide feedback about each of them. This allows Gmail engineers to obtain user input about new features to improve them and also to assess their popularity.[30]

In October 2012, Google added over 100 virtual keyboards, transliterations, and input method editors to Gmail, enabling users different types of input styles for different languages in an effort to help users write in languages that are not "limited by the language of your keyboard."[38][39]

In August 2011, Google introduced Gmail Offline, an HTML5-powered app for providing access to the service while offline. Gmail Offline runs on the Google Chrome browser and can be downloaded from the Chrome Web Store.[47][48][49]

In November 2014, Google introduced functionality in the Gmail Android app that enabled sending and receiving emails from non-Gmail addresses (such as Yahoo! Mail and Outlook.com) through POP or IMAP.[53]

In November 2016, Google redesigned the Gmail app for the iOS platform, bringing the first complete visual overhaul in "nearly four years". The update added much more use of colors, sleeker transitions, and the addition of several "highly-requested" features, including Undo Send, faster search with instant results and spelling suggestions, and Swipe to Archive/Delete.[54][55]

In May 2017, Google updated Gmail on Android to feature protection from phishing attacks.[56][57][58] Media outlets noticed that the new protection was announced amid a widespread phishing attack on a combination of Gmail and Google's Docs document service that occurred on the same day.[57][58]

Later in May, Google announced the addition of "Smart Reply" to Gmail on Android and iOS. "Smart Reply", a feature originally launched for Google's Inbox by Gmail service, scans a message for information and uses machine intelligence to offer three responses the user can optionally edit and send. The feature is limited to the English language at launch, with additional support for Spanish, followed by other languages arriving later.[59][60]

In October 2014, Google introduced Inbox by Gmail on an invitation-only basis. Developed by the Gmail team, but serving as a "completely different type of inbox", the service is made to help users deal with the challenges of an active email. Citing issues such as distractions, difficulty in finding important information buried in messages, and receiving more emails than ever, Inbox by Gmail has several important differences from Gmail, including bundles that automatically sort emails of the same topic together, highlights that surface key information from messages, and reminders, assists, and snooze, that help the user in handling incoming emails at appropriate times.[65][66][67]

Inbox by Gmail became publicly available in May 2015.[68] In September 2018, Google announced it would end the service at the end of March 2019, most of its key features having been incorporated into the standard Gmail service.[69] The service was discontinued on April 2, 2019.[70]

In August 2010, Google released a plugin that provides integrated telephone service within Gmail's Google Chat interface. The feature initially lacked an official name, with Google referring to it as both "Google Voice in Gmail chat" and "Call Phones in Gmail".[71][72][73] The service logged over one million calls in 24 hours.[73][74] In March 2014, Google Voice was discontinued, and replaced with functionality from Google Hangouts, another communication platform from Google.[75][76]

On February 9, 2010, Google commenced its new social networking tool, Google Buzz, which integrated with Gmail, allowing users to share links and media, as well as status updates.[77] Google Buzz was discontinued in October 2011, replaced with new functionality in Google+, Google's then-new social networking platform.[78][79]

Gmail was integrated with Google+ in December 2011, as part of an effort to have all Google information across one Google account, with a centralized Google+ user profile.[80] Backlash from the move caused Google to step back and remove the requirement of a Google+ user account, keeping only a private Google account without a public-facing profile, starting in July 2015.[81]

In May 2013, Google announced the integration between Google Wallet and Gmail, which would allow Gmail users to send money as email attachments. Although the sender must use a Gmail account, the recipient does not need to be using a Gmail address.[82][83] The feature has no transaction fees, but there are limits to the amount of money that can be sent.[84] Initially only available on the web, the feature was expanded to the Android app in March 2017, for people living in the United States.[85][86]

In September 2016, Google released Google Trips, an app that, based on information from a user's Gmail messages, automatically generates travel cards. A travel card contains itinerary details, such as plane tickets and car rentals, and recommends activities, food and drinks, and attractions based on location, time, and interests. The app also has offline functionality.[87][88] In April 2017, Google Trips received an update adding several significant features. The app now also scans Gmail for bus and train tickets, and allows users to manually input trip reservations. Users can send trip details to other users' email, and if the recipient also has Google Trips, the information will be automatically available in their apps as well.[89][90]

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