Hello everyone,
The website and Android app of ET (Economic Times), gives a lot of additional useful managerial information for all of you, which might not be necessarily visible in the ET newspaper daily.
One small suggestion for all; specially for the marketing specialization students is to daily check out News as per the industry on the following link:
The flow to get to the above link is:
2) Click on "News"
3) Click on "News by Industry"
Once you reach here, you will find news related to ALL industries such as
Automobile/Banking/Consumer Products/Healthcare/Pharma/Industrial goods and services/Media/Digital Media, etc. etc.
segregated and presented in a systematic manner.
Make sure that you go through this section daily; to keep up with the latest corporate affairs, especially pertaining to branding/marketing/Service industries.
Thank you,
Regards,
Prof. Sameer Karna