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Patriotic Balloons|Giant Balloons|Advertising Inflatables
Patriotic balloons and advertising inflatables for sales, events and promotions..Patriotic Balloons|Giant Balloons|Advertising Inflatables Patriotic Balloons Patriotic theme balloons and advertising inflatables. home archives about Study: People Share Room With TV Ads May 22nd, 2010 Marketing, Uncategorized They make it sound like its a good news. Center for Research Excellence released new findings from their massive and very expensive ($3.5M) ethnographic study of media consumption behavior. The researchers observed and recorded behaviors of 376 adults in four markets for the average period of 33 hours each or roughly two full waking days (or three-quarters of a million minutes altogether, as they prefer to put it.) It looks like they used methodology and tools developed by Ball State Unis Center for Media Design for its Middletown Media Study, which Ive been following here closely since 2006. The press release is pretty celebratory throughout, starting with the headline Most TV Viewers Do Not Leave the Room or Even Change Channels During Commercial Breaks. The study was funded by Nielsen. A supposedly sympathetic media executive is quoted as wondering rhetorically: Do viewers actually pay attention during commercial breaks? Great question. Lets see what we can milk from the data highlights since the press release never answers it directly. - 20% change rooms during a commercial break - 86% of viewers remain with live TV during commercials (that is, dont change channels) - Multi-tasking was found to accompany about 45% of all media use. Thats 45% of the 80% who stay in the room. Multitasking here does not include concurrent usage of other media, as seen on the graph below (source: pdf). And of them, 86% stay on the same channel. In other words, about 38 people out of 100 (that is, 100 x 0.80 x 0.86 x 0.55 does the math check out?) are in the same room and on the same channel as TV commercials and arent working, eating, or attending to perso nal or religious needs. Now, to fill in the gap on concurren! t media expo...
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