Torn but balanced: ambivalence is related to less confirmation bias.
Traditionally, ambivalence has been conceptualized as a negative influence on decision-making, leading to procrastination, decision-delay, and negative affect. Challenging this notion, recent theorizing suggests that ambivalence can be beneficial because it promotes more balance in the decision-making process. Specifically, since ambivalence is a state where contrasting sides of an attitude object (e.g. both positive and negative evaluations) are salient, it likely leads to the consideration of more diverse information and reduces one-sided thought. We investigated this novel idea in the domain of one of the most pervasive biases in decision-making: confirmation bias. Confirmation bias refers to the tendency to prefer information that is in accord with one’s preexisting beliefs. That is, people tend to process information one-sidedly in line with their preconceptions, often resulting in less optimal choices. We examined the relationship between ambivalence and confirmation bias in an online study (N = 150) in which people performed different decision-making tasks. Results demonstrated that the more ambivalent people were, the less confirmation bias they showed. This provides first-time evidence that decision-making can benefit from ambivalence and lays the groundwork for more systematic future testing of the upsides of ambivalence.