[is ilani] - software development & data science as GROWTH MARKETING

[A. Erhat Nalbant]

No idea? Check this out:

https://medium.com/knowledge-officer/engineering-as-marketing-76df79161c6f 

Arf: Global Money Services: Simple, Instant and Free For Everyone

https://www.arf.one/ 

The average commission rate for cross-border money transfer is around 7% in the world regarding to the World Bank data. In some countries the commission rate rises to 17-20%. At Arf we believe that global money services should always be fast, easy and free for everyone. We developed a P2P Bitcoin technology to send, receive, donate and tip Bitcoin and get paid & pay in Bitcoin instantly, securely and fee-less. Users do not pay for the Bitcoin network transaction fees and send BTC to any email address in the world. Fee-less cash in and cash-out options are in our roadmap.

As Skype have disrupted paid international calls, and Whatsapp did it to paid SMS packs, we aim to do it to non-interest revenues of banks, Western Union, Moneygram for charging for money services, especially sending money abroad.       

Role Description

You are a key figure in the customer acquisition and activation of Arf globally, both for users and merchants. With great perseverance you need to be hands-on and resourceful relentless in performing for both duties.

Responsibilities

Marketing

• Tracking focused metrics/KPIs (Key Performance Indicators) weekly and updating weekly growth report

• Bringing traditional and creative ideas how to grow those KPIs.

• A/B testing those ideas.

• Use methods of engineering as marketing

• Analyzing the data and users’ feedback.

• Prioritizing and optimizing channels in order to always improve the performance

• Exchanging ideas/data/feedback with other teams (Product, management) in order to present results and make the product more user centric.

• Drive organic marketing efforts by analyzing needs / questions of customers & merchants online and creating necessary content on related channels, e.g. Quora, medium, twitter, reddit, other platforms

• Understand and drive the community by coordinating and providing great content and community management

Product Management

• Providing customer support via web tools like drift, ticketing tools etc. and in-app tools

• Communicating the issues and pain points of uses and merchants internally with other teams by creating / updating a report weekly

• Creating and updating online FAQ, other documents to support users and merchants.

• Creating and updating marketing copies fitting to the needs and requests to users and merchants

What you get (Key Areas of Expertise)

• Working on a lean startup process. - https://leanstack.com-

• Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)

o Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics.

o Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any businesses. https://blog.hubspot.com/marketing/conversion-rate-optimization-guide

o A/B Testing and Data Analytics experience

• Get experience in programming/engineering as marketing

• Scaling and Automating the growth processes: growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows...

• Inbound and outbound marketing

• Being social and understanding users’ behavior. Having great customer relations skills and being focus on customer experience

• Experience in analytics, firebase, zendesk, drift, hotjar -etc tools