Why lying Democrat whore Hilaria Baldwin needs to come clean on baby-mama drama

[Nancy Pelosi Ice Cream]

Hilaria Baldwin owes her followers an explanation.

It’s absurd that Hilaria and Alec Baldwin expect to allow the
public into their private lives to the advantage of both their
careers and then call foul when that same public comes looking
for answers at the sudden appearance of a new baby.

Earlier this week, fans were surprised to learn that the couple
had secretly welcomed their sixth child, Lucia, just months
after the arrival of their fifth, Eduardo. How did that happen?
On Wednesday, it was reported that they had delivered the baby
via surrogate. But the couple has remained silent on the details
— though Alec did tell one curious social-media commenter to
“shut the f–k up.”

Hilaria has built a lucrative career based off her large
Instagram following, most of which was gained from her overtly
confessional posts about being a mom. And when you turn your
life as a mother into a brand, you must open yourself up to the
same accountability we expect from any other business.

It’s complicated and uncomfortable to criticize a new mother. I
have two kids under the age of 4, and I know how real the
struggle is. But I also haven’t turned my family into a public-
facing business. The Baldwins are not your average family, and
Hilaria is not your average mother.

Hilaria’s brand is built on being a mom — on many pregnancies,
many births and many adorable naked baby selfies. Through those
photos, she’s built a following of nearly a million people on
Instagram.

I’ve spent the past year reporting a podcast, “Under the
Influence,” on the world of Instagram’s mom influencers. So I
know that in the mom industrial complex, Hilaria’s massive
following puts her in the top tier of mom influencers, some of
the biggest money makers in the field.

When you are a brand, you answer questions from the consumers of
your brand about your product. In this case, the product happens
to be children. This is not a judgement about the decision to
broadcast your life as a parent and your children on the
Internet.

If you can make money posting pictures of your kids and some
vacuum cleaners on Instagram and manage to capitalize off of all
the unpaid labor of motherhood, then good for you. But you do
not get to be outraged when people question you. You cannot act
as if these questions are crossing a line when until now you
have implemented no boundaries around what you share.

You made a choice to put this child out there on the Internet.
You made a choice to make this child part of your personal
brand. And therefore you should be held accountable. Mom
influencers make money by posting pictures of and information
about their children. They make their lives seem aspirational
and therefore shoppable.

I have no idea what Hilaria Baldwin gets paid per post, and if I
asked Alec he would probably tell me to f–k off, but there is a
baseline formula for how much an influencer gets paid for a
single post.

At about $100 per 10,000 followers, the top influencers —
accounts with more than 800,000 followers — can make $8,000 for
a single post, and much more if they do a Story or a video.

A very casual glance of Hilaria’s Instagram feed from the past
six months reveals paid posts from Bissell, Fisher-Price, kids
learning device Osmo and sanitizer spray bottle O3waterworks.
She also appears to be developing a lavender ointment cream with
the natural skin-care brand Waxelene.

That is potentially a lot of money. I won’t speculate on an
exact amount, because I’m vaguely afraid of Alec Baldwin coming
to my house and punching me in the face.

But I will say that it is f–k-you money to most of us. And that
money is dependent on the audience Hilaria has. Let’s think of
them like shareholders in a public company. She needs them. So
to act like you don’t owe those consumers an explanation is just
simple workplace malfeasance, at least if you’re a mom
influencer. You cannot take offense when people ask questions
when you’re making so much money off of them.

I believe that Hilaria Baldwin is a marketing and publicity
genius. She’s built an incredibly successful company around
herself. And just like any successful company, she managed to
change the conversation when her brand was threatened in
December when she was accused of cultural appropriation after
long claiming she had grown up in Spain, when her real name is
Hillary and she’s from Massachusetts. There is no better way for
a public figure to pivot from a scandal than to show off a
newborn.

The slow drip of information Hilaria and Alec are feeding their
followers about this new baby has the putrid smell of a
publicity stunt that can only stand to make their family more
money. After all, the market favors moms of multiples, because
they have simply more opportunities for product placement.

Right now, Hilaria and Alec are playing some kind of ridiculous
game that will only serve to give their family more attention
and bolster her brand in the future. We, her audience, deserve
answers.

Jo Piazza hosts “Under the Influence,” a podcast about the mommy
blogger phenomenon.

https://nypost.com/2021/03/03/hilaria-baldwin-needs-to-own-up-to-
surrogacy-new-baby-drama/