Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
buy it............................preorders@blackspotsneaker.org
sell it...........................wholesale@blackspotsneaker.org
invest in it......................investors@blackspotsneaker.org
support it........................donations@blackspotsneaker.org
join the jam........................jammers@blackspotsneaker.org
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
Ramzi Ghassan Ghadafi
--
the blood goes towards the truck. He opened the truck door, I was
inside, he told me when they(his other jewish) brothers go away he will
let me go as well, for now I better stay inside, Then he closed the
doors again. By the way one of those guys said now we have shot this one
and he is sitting inside the truck, he told the other guy to bring water
and clear the floor and they did. Then he told the other guy okay take
the gun toward the road and fire one shot. He did, during the mean while
those other Jewish terrorists came back, they asked him about water,
Selgin told them someone came from inside to wash the floor. He told
them he heard a gun shot may be someone wants to go and check
there(towards the road) They ran off to search for me. I was bleeding
quite a bit, after a while I lost consciousness.
By the way people should note how mice, salves and masters act, Mahmud
Kurchu knew I was in truck, he knew Selgin and few others had changed
(at least temporarily). Selgin and a couple of other guys just wanted to
save their life first, so I was dying inside slowly slowly and that is
what Mahmud Kurchu wanted