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Hilfe bitte? Help Please - the meaning of the word "referent"

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DF CAROLAN

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Dec 5, 1998, 3:00:00 AM12/5/98
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I was hoping that someone could help me with
finding an exact translation of the word "referent"
as used in a business context.

I am teaching a man who tells me that he is
a" referent". He works for a bank and is work
involves planning and developing the use of
"kartegeld" across Europe. I think being a
"referent" involves being an "expert" but I
think there is more involved.

Any help would be appreciated.

Desmond Carolan
London

Desmond Carolan
The Language of Business
55 Wellfields
Loughton
Essex IG10 1PA
England

Eggi

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Dec 9, 1998, 3:00:00 AM12/9/98
to DF CAROLAN

DF CAROLAN wrote:


It's from a german-englisch dictionary:

Referent(in)

Referent(in) 1. official in charge: er ist persönlicher Referent he is
personal assistant (gen to). 2. speaker, (Berichterstatter) a. reporter,
jur., parl. referee.

(c) Langenscheidt.

Regards


Tier3815

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Dec 18, 1998, 3:00:00 AM12/18/98
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Dear Desmond,
a "referent" in a business context is usually somebody who visits possible
customers and tries to sell them a product. He/she certainly has to be an
expert in the field. However, I know people who are Pharmareferenten (selling
pharmaceutical products) who have come from very different professions. After a
crash course the started as "Pharmareferent".
Part of being a sales person is setting up a network of customers. I guess this
would describe the planning part of the job and what you described as
"developing the use of Kartengeld".

Best wishes!
Michael Bernt, Heilbronn, Germany

Oliver Gassner

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Dec 18, 1998, 3:00:00 AM12/18/98
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tier...@aol.com (Tier3815) wrote/schrieb:

>Dear Desmond,
>a "referent" in a business context is usually somebody who visits possible
>customers and tries to sell them a product.

This is IIRC only the case for the profession 'Phramareferent' ( a
person visiting doctors to get them to prescribe the medication their
firm produces).

Otherwise Referent is some highr level of 'Sachbearbeiter'. So referent
would be lower (to middle?) management.

OG
--
"Bei manchem Werke eines berühmten Mannes mögte ich lieber lesen, was er
weggestrichen hat, als was er hat stehen lassen." (sic!) --Lichtenberg
Link me, Literatur am Draht --> http://www.carpe.com/lit/
I'm a Klick! Home --> http://lit-inf.home.pages.de/

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