Lionel Edwards:
> >> I can't think of many advertising slogans that have become
> >> established, but "it does exactly what it says on the tin" is
> >> one I have found a use for today.
"Phil":
> > One that didn't become established, but always amused me:
> > "Nothing sucks like an Electrolux"
Harvey Van Sickle:
> I don't know when that was first used, but it lasted for a remarkably
> long time. On moving from Canada to England in 1982, we bought an
> Electrolux vacuum which had a large sticker on it with that slogan.
From the Jargon File:
| :VAX: /vaks/, n.
|
| 1. [from Virtual Address eXtension] The most successful minicomputer
| design in industry history, possibly excepting its immediate
| ancestor, the {PDP-11}. Between its release in 1978 and its eclipse
| by {killer micro}s after about 1986, the VAX was probably the
| hacker's favorite machine of them all, esp. after the 1982 release of
| 4.2 BSD Unix (see {BSD}). Especially noted for its large,
| assembler-programmer-friendly instruction set -- an asset that became
| a liability after the RISC revolution.
|
| It is worth noting that the standard plural of VAX was `vaxen' and
| that VAX system operators were sometimes referred to as `vaxherds'
|
| 2. A major brand of vacuum cleaner in Britain. Cited here because its
| sales pitch, "Nothing sucks like a VAX!" became a sort of battle-cry
| of RISC partisans. It is even sometimes claimed that DEC actually
| entered a cross-licensing deal with the vacuum-Vax people that
| allowed them to market VAX computers in the U.K. in return for not
| challenging the vacuum cleaner trademark in the U.S.
|
| A rival brand actually pioneered the slogan: its original form was
| "Nothing sucks like Electrolux". It has apparently become a classic
| example (used in advertising textbooks) of the perils of not knowing
| the local idiom. But in 1996, the press manager of Electrolux AB,
| while confirming that the company used this slogan in the late 1960s,
| also tells us that their marketing people were fully aware of the
| possible double entendre and intended it to gain attention.
|
| And gain attention it did -- the VAX-vacuum-cleaner people thought
| the slogan a sufficiently good idea to copy it. Several British
| hackers report that VAX's promotions used it in 1986--1987, and we
| have one report from a New Zealander that the infamous slogan
| surfaced there in TV ads for the product in 1992.
--
Mark Brader "I can say nothing at this point."
Toronto "Well, you were wrong."
m...@vex.net -- Monty Python's Flying Circus
My text in this article is in the public domain.