I hope you are all well & in good spirits.
Have you noticed this recent use of single words paired with periods for emphasis? It seems to be popular in online writing (blogs, social media, etc.)
Examples:
1) In the "comments" section of a video of a recent concert on YouTube:
"Best. Concert. Ever."
2) Recently seen on Twitter:
"Must. Overcome. Jetlag.
3) Recent email about a certain person's employer
"My boss is totally. f---ing. clueless."
You get the idea. Each period-paired word is to be spoken with emphasis and followed by a brief pause.
My question is, does anyone know when, where, or why this trend started?
When. Where. Why.
When? Where? Why?
There, that's better.
Any thoughts you might have on this question are most welcome.
P.S. This phenomenon reminds me of a famous advertising line from the 1960s in the U.S. for the insecticide "Raid" -- four hammer-like syllables:
"Raid Kills Bugs Dead"
Oddly, this line is widely believed to have been the work of Beat poet Lew Welch who worked for the ad agency with which it is associated (
http://is.gd/4zjD9U ). Mr. Welch disappeared under mysterious circumstances in California in 1971. No one really knows what happened to him, though he did leave behind a suicide note:
http://en.wikipedia.org/wiki/Lew_Welch
Incidentally, musician Huey Lewis was his step son and took his stage name from Lew(is) Welch. Welch had gone to Reed College with Gary Snyder & Philip Whalen, and later lived with Richard Brautigan and Whalen in San Francisco -- an interesting life with a sad ending:
http://is.gd/GvYZ8h
Alas, a life too short....
--
Brett (in Berkeley, California, USA)
On Twitter at:
http://twitter.com/BerkeleyBrett
(You don't have to be a Twitter user to view this stream of ideas!)