media points
Scott Koch
what are they?
Brett A. Pasternack
>
> I am watching the show on Bravo and they keep mentioning Media Points,
> what are they?
I don't recall this phrase being used in particular, but I would assume
it would mean "talking points" for the media--that is, key things they
want their people to be mentioning when being interviewed or doing
commentary. If that doesn't seem right, I'd need more context.
Scott Koch
They don't use it in that context.
It gets used allot when they talk about buying adds in the media. Josh"
How many media points will it cost to saturate Ohio with Santoes adds.
Brett A. Pasternack
Huh. I haven't watched those later episodes in quite a while. It sounds
like it's just referring to money, but I don't know why they refer to it
that way.
Scott Stevenson
<bret...@gmail.com> wrote:
Without getting a ton more context, it's hard to tell, but I had two
possible thoughts...
One was that they were taking about ratings points. If you know
that "Everybody Loves Hypnotoad" gets 10 points and a 22 share, that's
going to get you a fair number of eyeballs looking at that ad. And
since ratings help determine the price of the ad buy, I'm sure that
experienced people have the conversion of points to dollars pretty
well memorized. But that seems like a bit of a dull knife to be used
when they slice up demographics as finely as they do.
My other thought was that they were talking about how many different
markets they'd have to buy in to cover the state. It's been a while
since I've been to Ohio, but I'm pretty sure that Cincy and Dayton are
different markets, even if you can be in one city and pick up stations
in the other. They'd still want to make a buy in Cincinnati and a
separate buy in Dayton.
take care,
Scott