"Simpsons" Cereal Box
Dave Hall
<http://news.excite.com/news/r/010909/22/television-simpsons>
"Simpsons" thinks inside the cereal box
By Josef Adalian
HOLLYWOOD (Variety) - Move over, Count Chocula: Homer Simpson is
moving in on your territory.
Kellogg Co. is preparing to launch two cereal brands tied to Fox's
long-running toon hit "The Simpsons." Later this month, shoppers
will be able to choose between Homer's Cinnamon Donut Cereal and
Bart Simpson Peanut Butter Chocolate Crunch.
Both will come in 12 oz.-13 oz. packages and retail for about $2.49
a box. No word on whether Kellogg plans to throw in any "Simpsons"
toys, but the packaging will feature plenty of show-related trivia.
Kellogg last week clinched a similar deal with Disney to put Mickey
Mouse & Co. on its boxes, and earlier this year released a
"Powerpuff Girls" cereal that fizzes in the mouths of eaters, much
like Pop Rocks.
For now, Kellogg is calling the "Simpsons" cereals "limited
edition." If there's strong consumer response, however, it's
possible Homer and Bart could become regular fixtures in the cereal
aisle.
Reuters/Variety
--
"One of the great advantages of animation is that the characters
don't age, wrinkle, or develop strange personality disorders....
They remain forever youthful and exuberant."
--Matt Groening