Sacha Baron Cohen's "Who Is America?" Debut Pratfalls In Ratings For Showtime

[Ubiquitous]

Oscar Wilde once quipped that “there is only one thing in the world
worse than being talked about, and that is not being talked about.”

Having generated a lot of chatter recently, Sacha Baron Cohen and
Showtime may take The Importance of Being Earnest author’s words as
some cold comfort today. They may have to. Because, for all the
hoopla around the debut of Cohen’s Who Is America? series, the 10 PM
premiering satire offering attracted a pretty meager viewership on
July 15, at least on the small screen.

Just 327,000 sets of eyeballs tuned in to the premium cabler on
Sunday night to see the Borat star spoof Senator Bernie Sanders, gun
activists, Trent Lott, supporters of Donald Trump and more in the
first episode of the series. Among the key demographic of adults 18
-49, Who Is America? pulled in a low 0.1 rating. That put the
secretive and controversial Who Is America? in the hinterland of the
70th highest-rated original show on cable on July 15.

Which is clearly not a place you want to be if you are a marquee
name for the CBS owned outlet.

In comparison and airing in the same 10 PM ET slot as Who Is
America?, Fox Sports 1 had UFC Fight Night with a 0.3 rating and
754,000 viewers. Over on Home, House Hunters Renovation snagged a
0.3 in the key demo too. However, the politics free HHR also pulled
in an audience of 1.4 million.

Of course, unlike those other shows Who Is America? wasn’t just
limited to television.

Hoping to see some of the digital success that Starz’s Power has
pioneered in recent years, Showtime launched Who Is America? online,
on streaming and On Demand almost a full day before the show
appeared on TV.

Showtime say that Cohen’s multi-character show had over a million
viewers on Sunday when you put all the platforms together. The
digital drop of Who Is America? on July 15, 12 AM generated 301,000
views.

In spin mode and with no hard numbers, the David Nevins-run outlet
also says that Who Is America? fueled the most sign-ups this year
for a series in a single day for Showtime’s streaming service. That
also translates into the No. 3 best sign-up rate for a series debut
since Showtime started its over-the-top service back in 2015.

Having said that, back to TV proper for a sec, Who Is America?
certainly did provide its lead-out with a small bump on Sunday. The
latest episode of the Stephen Colbert EP’d animated Trump-mocking
series Our Cartoon President snared 186,000 viewers. That’s up from
the 171,000 that Our Cartoon President had for its last original of
April 8.

--
Obama’s legacy is President Trump.

[anim8rfsk]

In article <pila1g$4oh$1...@dont-email.me>,
Ubiquitous <web...@polaris.net> wrote:

> Oscar Wilde

only wished he were that gay.

--
Join your old RAT friends at
https://www.facebook.com/groups/1688985234647266/

[FPP]

On 7/17/18 12:44 PM, Ubiquitous wrote:
> Having generated a lot of chatter recently, Sacha Baron Cohen and
> Showtime may take The Importance of Being Earnest author’s words as
> some cold comfort today. They may have to. Because, for all the
> hoopla around the debut of Cohen’s Who Is America? series, the 10 PM
> premiering satire offering attracted a pretty meager viewership on
> July 15, at least on the small screen.

Is it doing as well as your other favorite, Roseanne?

--
Mike Godwin
"By all means, compare these shitheads to Nazis. Again and again. I'm
with you."
8:03 PM - Aug 13, 2017

[Ubiquitous]

anim...@cox.net wrote:
> Ubiquitous <web...@polaris.net> wrote:

>> Oscar Wilde
>
>only wished he were that gay.

I thought that was part of his Sasha and Borak acts.