Seinfeld Blatant Product Plugs

[ro...@netcom.com]

Can I assume that NBC isn't making enough money on the "regular" commercials
alone? How else can you explain that on last nights episode (11/03) the
obvious Julia-Dreyfuss "commercial within the show".

She plops herself on the couch and proudly displays the logo for "Diet
Coke" as she sips from the can. Obviously, she has mastered the time
honored technique of curling your fingers away from the cans logo while
hoisting it to your lips.

Perhaps in the long run they could design the whole show to showcase
difference products and, therefore, eliminate traditional advertising
completely. The Seinfeld Show, no commercials, er, almost.

While I understand the product placement is traditional in commercial
movie production, it seems that 7 minutes of a 30 minute show devoted
to advertising SHOULD BE ENOUGH FOR ANY NETWORK, NO MATTER HOW GREEDY.
Of course, I am sure they pass the savings on to the viewer by hiring
extra writers with the additional income that the product placement
provides, right?

P.S. Extra points to whoever can come up with a new Seinfeld episode
plot synopsis featuring the most products either in full display or
manipulated by the characters. Extra points if you can work it into
the dialog without making it appear forced or unnatural.

[ohst...@netcom.com]

ro...@netcom.com wrote:
: Can I assume that NBC isn't making enough money on the "regular" commercials

: alone? How else can you explain that on last nights episode (11/03) the
: obvious Julia-Dreyfuss "commercial within the show".

: She plops herself on the couch and proudly displays the logo for "Diet
: Coke" as she sips from the can. Obviously, she has mastered the time
: honored technique of curling your fingers away from the cans logo while
: hoisting it to your lips.

Let us not overlook Jerry's breakfast of Post 'Banana Nut Crunch' in the
same episode. I also noticed the Coke and wondered whether these are paid
advertisements. I know they've been doing stuff like this in movies for
years, but in sit coms? Is this a first?

[Neal Attinson]

Point-- The Seinfeldians are all consumers. Not just in the sense of
customers, etc; but as characters. They go to other people's houses and
cabins for vacations, they glom onto bargains, they shop a lot (one of the
best episodes (IMO) was set entirely at a mall garage). They are takers, not
givers. With this in mind, it is almost natural that product placement would
fit the show's theme and milieu, as well as suiting the characters.

Mind you, I'm not a fan of product placement per se; however it does seem to
work on this particular show.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~/~~~~~Saint Sisyphus --
"This time, for sure!" - o__/?\ /^^ patron of the quitless.
/ <???> /^^
<Neal Attinson> /) \?/ /^^ <natt...@nermal.santarosa.edu>
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

[Edward Haenlin]

In article <ohstopitC...@netcom.com>,

joh...@netcom.com <ohst...@netcom.com> wrote:
>
>Let us not overlook Jerry's breakfast of Post 'Banana Nut Crunch' in the
>same episode. I also noticed the Coke and wondered whether these are paid
>advertisements. I know they've been doing stuff like this in movies for
>years, but in sit coms? Is this a first?
>

Don't forget the blatant endorsement of Tom's Restaurant, Bway @ 112th St,
in nearly every episode.
--
Ed Haenlin AT&T Bell Labs, Whippany, NJ e...@whservh.att.com

[Seinfeld]

Do people really watch the show so closely that you can tell the way
Elaine holds her can! That is really pathetic! Not that I don't
notice wierd things like that, but I am not putting anyone down I
am simply saying we are all pathetic. So what if they plug products
I don't feel that it takes away from the enjoyment of the show. If
it ever starts to take away from the show then we should do something
about it, but as for now it is still funny! I still intend to keep
watching and not lose sleep over it.
Christina

[Kenneth Umbach]

In <17068D98...@vm.cc.latech.edu> Seinfeld writes:

Maybe this could start a trend . . . we could ALL hold our name-brand
products so that the labels clearly show to as many people present as
possible. Picture a whole room full of folks doing that . . .

KWU

[ohst...@netcom.com]

Tom Rogers (tro...@watson.ibm.com) wrote:
: I bought Banana Nut Crunch this weekend after watching the show
: just cause Jerry likes it. It works...

So did I!

Too much sugar for my taste though and, I think, for Jerry's character.
Some 0 fat 0 sugar 0 salt product would have been much more 'true,' no?

[Sasha Issenberg]

> Let us not overlook Jerry's breakfast of Post 'Banana Nut Crunch' in the
: same episode. I also noticed the Coke and wondered whether these are paid
: advertisements. I know they've been doing stuff like this in movies for
: years, but in sit coms? Is this a first?

The gang has been eating Pez and drinking Snapple for years. Jerry has worn a
Queens College sweatshirt (his alma mater) in episodes.

[Jaap Dijkma]

In my newsreader this posting was shown like this:

i OhStopIt@netcom 9 >>>Seinfeld Blatant Product Plugs
j Vikram K Khare 12 [5] >>Seinfeld's computer..What is it?

So not all products are plugt that blatant.
jaap
--
You depend too much on computers for information.

[S. Bosler]

Sasha_I...@horacemann.pvt.k12.ny.us (Sasha Issenberg) writes:

Of course these are paid ads. Companies read the scripts and find places
to put their products in as props (i.e.--every phone is AT & T)
I don't think it's a first either

[wl-kid_...@society.com]

IN>>
IN>>
IN>> > Considering she is still a spokesperson for Pepsi Max, I dount this
IN>> > was intentional.
IN>>
IN>> Pardon my strange question, but what is "Pepsi Max"?
IN>>
IN>> -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
IN>> | Charles Sauls | This space for rent. For |
IN>> | La Grande, Oregon | more information, call |
IN>> | csa...@eosc.osshe.edu | Gladys at (503) 748-1978 |
IN>> -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
IN>>

Pepsi Max, that new Clear pepsi that tasted the exact same except for a
little less "caramel". Stupid marketing Idea if you ask me.

---
Sent via WorldLink on 11/12/94 at 13:43:48.
From: Uni-Link BBS
Hamilton, ONT, CA
General Entertainment!

[Jared Christensen]

[HensDad]

In article <roybCyr...@netcom.com>, ro...@netcom.com writes:

>How else can you explain that on last nights episode (11/03) the
>obvious Julia-Dreyfuss "commercial within the show".<

There are no "commercials" within the show. You see products on Seinfeld
because, yes, people use products in life. Better that than the fake-name
products used on most shows. The Seinfelders are just a little more brave
-- most shows fear legal reprecussions. Once in a while they'll change a
name of a product on Seinfeld when they can't "clear" it. So relax,
they're not plugging anything.