About the Pop up Ads on TNN, Letter I Got.

ChriszXmas

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Feb 14, 2001, 7:51:12 PM2/14/01

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Here is what they had to say about it,

Please note that we are part of MTV Networks. And MTV reaches a huge
audience. Ours is small. The company wants us to be big, like MTV. MTV uses
a slew of on-screen graphics to inform their audience of their brand and
line-up. What works for MTV, the sentiment is, will work for TNN.

So they say that we will watch more with these ads poping up every so often
over all programs on TNN.

I have emailed him and told him I will not watch more, but less, because of
those ads on screen.
Michael...@nick.com

If you are bothered by this please make it known to him, as the more that tell
him we do not like it, they will understand and hopefully get rid of it.

Don't forget it only took one channel to stick thier logo in the corner of the
screen and now it is everywhere.

Thanks

catnap

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Feb 14, 2001, 11:32:24 PM2/14/01

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"ChriszXmas" <chris...@aol.com> wrote in message
news:20010214195112...@ng-cg1.aol.com...

Unfortunately, it's likely a bunch of retards that work in the
marketing/promotions department. The general idea is to skew towards
younger demographics ("nobody over 35 buys anything"...I'm not making that
up, somebody actually said that), and they figure if they make the
programming as idiotically juvenile as possible ("pop up" graphics,
pointless split-screen credits, etc.), the demo they're aiming for will
flock to the network in droves. The sad fact is that if they *don't* get
what they want, they'd be more like to fold up shop than change back to what
worked (even if the ratings were less than what they were striving for).

ChriszXmas

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Feb 15, 2001, 12:30:21 AM2/15/01

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>
>Unfortunately, it's likely a bunch of retards that work in the
>marketing/promotions department. The general idea is to skew towards
>younger demographics ("nobody over 35 buys anything"...I'm not making that
>up, somebody actually said that), and they figure if they make the
>programming as idiotically juvenile as possible ("pop up" graphics,
>pointless split-screen credits, etc.), the demo they're aiming for will
>flock to the network in droves. The sad fact is that if they *don't* get
>what they want, they'd be more like to fold up shop than change back to what
>worked (even if the ratings were less than what they were striving for).
>
>

I under 35 and think the pop ups are retarted and am not watching that channel
because of it.

ORIOLE8081

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Feb 15, 2001, 1:04:52 AM2/15/01

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I'm under 35 too. What I think they "don't get" is that just because something
works in one instance ("Pop Up Video" for instance, which I personally enjoy)
won't work in *every* instance, like putting stupid comments/ads on The Wonder
Years, even if the comments were ever informative, like Pop Up Video is
sometimes. It's the "well, it worked here lets copy it all over" thinking
that's just stupid. It's akin to the thinking that just because Who Wants to be
a Millionare worked (really well for a while anyway) shows like "Greed" would
work too. They don't come up with any "new" ideas to develop or promote shows
anymore, they just like to copy something else that's worked and try it
anywhere, and everywhere they can regardless of the context.

CJ

Laura Anderer

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Feb 15, 2001, 2:36:47 PM2/15/01

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Agreed...

Laura

"ORIOLE8081" <oriol...@aol.com> wrote in message
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