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New ad group for CBC-SRC
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DanNospamSay
Feb 20, 2015, 8:09:14 PM2/20/15
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DAILY NEWS Feb 18, 2015 8:25 AM - 0 comments
Formation of CBC & Radio-Canada Media Solutions Announced
http://www.broadcastermagazine.com/news/formation-of-cbc-radio-canada-media-solutions-announced/1003483251/?&er=NA
2015-02-18
The formation of CBC & Radio-Canada Media Solutions was officially announced by the division's General Manager and Chief Revenue Officer, Jean Mongeau. From now on, experts from the English and French Services networks will work together under this one banner to better meet market needs. CBC/Radio-Canada business partners will benefit from the expanded reach of this integrated media group, the only one of its kind whose full-service offering now covers TV (conventional networks and specialty channels), radio, and digital platforms - all in both official languages and right across Canada.
The launch of CBC & Radio-Canada Media Solutions is the final step in the integration initiative announced by the CBC and Radio-Canada Revenue Groups. "Combining its media offerings with its proven expertise in business development, product integration, and content marketing/distribution, CBC/Radio-Canada is now be in a position to provide expert consulting that's in a class by itself across Canada and in line with the emerging needs of content distributors and the advertising market," says Mongeau.
The country's largest creator and broadcaster of Canadian content, CBC/Radio-Canada is now transforming to optimize its impact in an environment also undergoing a major shift. Throughout the integration process, the public broadcaster has also developed special expertise for meeting the market's latest requirements by focusing on the huge potential of its multiplatform offering that's unparalleled in Canada, and in both official languages.
Our single-door concept also meets the needs of advertisers and media planners, who are now seeking out integrated solutions so they can benefit from the combined impact of traditional and digital media. Hand in hand with a broadcaster firmly focused on the multiplatform environment, CBC & Radio-Canada Media Solutions can now deliver integrated service to maximize return on media investment and fully capitalize on the combined reach of the various platforms. This new approach also guarantees optimal performance for distribution of content associated with CBC/Radio-Canada.
Formation of CBC & Radio-Canada Media Solutions Announced
http://www.broadcastermagazine.com/news/formation-of-cbc-radio-canada-media-solutions-announced/1003483251/?&er=NA
2015-02-18
The formation of CBC & Radio-Canada Media Solutions was officially announced by the division's General Manager and Chief Revenue Officer, Jean Mongeau. From now on, experts from the English and French Services networks will work together under this one banner to better meet market needs. CBC/Radio-Canada business partners will benefit from the expanded reach of this integrated media group, the only one of its kind whose full-service offering now covers TV (conventional networks and specialty channels), radio, and digital platforms - all in both official languages and right across Canada.
The launch of CBC & Radio-Canada Media Solutions is the final step in the integration initiative announced by the CBC and Radio-Canada Revenue Groups. "Combining its media offerings with its proven expertise in business development, product integration, and content marketing/distribution, CBC/Radio-Canada is now be in a position to provide expert consulting that's in a class by itself across Canada and in line with the emerging needs of content distributors and the advertising market," says Mongeau.
The country's largest creator and broadcaster of Canadian content, CBC/Radio-Canada is now transforming to optimize its impact in an environment also undergoing a major shift. Throughout the integration process, the public broadcaster has also developed special expertise for meeting the market's latest requirements by focusing on the huge potential of its multiplatform offering that's unparalleled in Canada, and in both official languages.
Our single-door concept also meets the needs of advertisers and media planners, who are now seeking out integrated solutions so they can benefit from the combined impact of traditional and digital media. Hand in hand with a broadcaster firmly focused on the multiplatform environment, CBC & Radio-Canada Media Solutions can now deliver integrated service to maximize return on media investment and fully capitalize on the combined reach of the various platforms. This new approach also guarantees optimal performance for distribution of content associated with CBC/Radio-Canada.
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