Re: How would you revive MTV?

[NoBody]

On Mon, 5 Jun 2023 04:48:34, tmc...@gmail.com wrote:

>https://www.reddit.com/r/popheads/comments/eyiz2r/comment/hrjajou
>
>Separate MTV from Paramount+ and have it be it’s own standalone app. If someone already subscribes to
>Paramount +, they could add MTV at a discounted price.
>
>Separate the app into five sections: Music videos, VOD, interactive live streaming, news, and discovery
>
>For VOD, create compelling, original music-centric content. Examples would be Behind the Music (but focusing
>on newer artists from the past decade like Taylor Swift, Billie Eilish, Bad Bunny, Maroon 5, DJ Khalid, etc.,
>instead of from the last 30 years like they’re doing now), Making the Video, FANatic, Diary, Say What? Karaoke,
>etc. Of course, they could rebrand and rename all these shows for a modern demographic, but the ideas would be
>the same.
>
>For interactive live streaming, I envision a main live channel accessible within the app that would show music
>videos along with original programming. Users can then chat amongst themselves within the channel. Perhaps you
>could even have guest artists show up in the chat. Then, you’d have genre specific channels (i.e. rock, hip-hop,
>R&B, pop, etc.), also with the ability to chat with other users. Another cool idea would be for users to create
>their own live music video channels, a la twitch, with guest artists creating their own limited run channels
>where they could interact with fans. Again, the idea is for it to be interactive, with the ability to customize.
>
>Create a comprehensive on demand music video library that’s organized by genre, artist, etc. and that’s easily
>accessible, user friendly and intuitive. Users can create and share playlists or access MTV playlists that are
>curated by humans and not algorithms.
>
>Create a legit MTV News division, with its own section with news articles written by legit music journalists and
>a weekly video program detailing all the latest in music news (album and tour dates, exclusive interviews,
>behind the scenes footage, etc.) and specials, all accessible live on the main channel as well as on demand the
>following day.
>
>Create a legit discovery section that doesn’t rely too heavily on algorithms. Have it be curated by people who
>work in the music industry. Think of the “staff picks” section at Blockbuster. It was curated by people who
>worked there, and were usually film buffs so you trusted their tastes.
>
>Bring back VJs, who would host music video blocks like 120 Minutes, Yo! MTV Raps, Headbangers Ball, etc. These
>VJs made it seem like you were hanging out with your cool older brother/sister while they showed you a bunch of
>cool new music videos, along with information about the artists. They helped create a sort of narrative from the
>music being shown, along with a “you're in the cool kids club” vibe.
>
>Clever marketing. “I want my MTV” single-handedly saved MTV in the early 80s. Imagine kids seeing ads showing
>Megan the Stallion, Billie Eilish, Doja Cat, etc. all demanding their MTV. Also, bring back those weird/silly
>bumpers that showed in between commercials. It all helps create a brand around MTV. Remember, in the early days,
>the creators of MTV saw MTV itself as the main character, not the artists or videos. Since then, MTV has lost
>its identity. It’s time they reclaim it. Be weird. Be bold. Be creative. Be rebellious.
>
>Either get rid of their TV channel altogether or show videos 24/7 on it. At its core, MTV is a lifestyle brand.
>Its supposed to convey an image, and currently, the image they’re portraying with 72 hours blocks of
>Ridiculousness is “out of touch and lame.” No ones going to take them seriously if they’re still considered the
>Ridiculousness network.
>
>Consolidate all their content, old and new, into the app. Viacom, who owns MTV, has their own app (Paramount+)
>yet their content is still spread all around the internet. Certain shows, both old and new, cant all be accessed
>through their app. Some of it is on Hulu, some of it is on Netflix, some of it is only available on TV. I want
>the entire MTV experience in one place. I don’t want to have to subscribe to another service just to watch
>certain seasons of Jersey Shore.

I wouldn’t. It’s 2020, we are well into the streaming era now.
MTV doesn’t serve a purpose anymore. Times have changed

[NoBody]

Apparently the person impersonating me doesn't know what year it is.

[Mademoiselle Privilege]

In article , NoB...@nowhere.com wrote: >On Mon, 5 Jun 2023 04:48:34, tmc...@gmail.com wrote: > >>https://www.reddit.com/r/popheads/comments/eyiz2r/comment/hrjajou >> >>Separate MTV from Paramount+ and have it be it’s own standalone app. If someone already subscribes to >>Paramount +, they could add MTV at a discounted price. >> >>Separate the app into five sections: Music videos, VOD, interactive live streaming, news, and discovery >> >>For VOD, create compelling, original music-centric content. Examples would be Behind the Music (but focusing >>on newer artists from the past decade like Taylor Swift, Billie Eilish, Bad Bunny, Maroon 5, DJ Khalid, etc., >>instead of from the last 30 years like they’re doing now), Making the Video, FANatic, Diary, Say What? Karaoke, >>etc. Of course, they could rebrand and rename all these shows for a modern demographic, but the ideas would be >>the same. >> >>For interactive live streaming, I envision a main live channel accessible within the app that would show music >>videos along with original programming. Users can then chat amongst themselves within the channel. Perhaps you >>could even have guest artists show up in the chat. Then, you’d have genre specific channels (i.e. rock, hip-hop, >>R&B, pop, etc.), also with the ability to chat with other users. Another cool idea would be for users to create >>their own live music video channels, a la twitch, with guest artists creating their own limited run channels >>where they could interact with fans. Again, the idea is for it to be interactive, with the ability to customize. >> >>Create a comprehensive on demand music video library that’s organized by genre, artist, etc. and that’s easily >>accessible, user friendly and intuitive. Users can create and share playlists or access MTV playlists that are >>curated by humans and not algorithms. >> >>Create a legit MTV News division, with its own section with news articles written by legit music journalists and >>a weekly video program detailing all the latest in music news (album and tour dates, exclusive interviews, >>behind the scenes footage, etc.) and specials, all accessible live on the main channel as well as on demand the >>following day. >> >>Create a legit discovery section that doesn’t rely too heavily on algorithms. Have it be curated by people who >>work in the music industry. Think of the “staff picks” section at Blockbuster. It was curated by people who >>worked there, and were usually film buffs so you trusted their tastes. >> >>Bring back VJs, who would host music video blocks like 120 Minutes, Yo! MTV Raps, Headbangers Ball, etc. These >>VJs made it seem like you were hanging out with your cool older brother/sister while they showed you a bunch of >>cool new music videos, along with information about the artists. They helped create a sort of narrative from the >>music being shown, along with a “you're in the cool kids club” vibe. >> >>Clever marketing. “I want my MTV” single-handedly saved MTV in the early 80s. Imagine kids seeing ads showing >>Megan the Stallion, Billie Eilish, Doja Cat, etc. all demanding their MTV. Also, bring back those weird/silly >>bumpers that showed in between commercials. It all helps create a brand around MTV. Remember, in the early days, >>the creators of MTV saw MTV itself as the main character, not the artists or videos. Since then, MTV has lost >>its identity. It’s time they reclaim it. Be weird. Be bold. Be creative. Be rebellious. >> >>Either get rid of their TV channel altogether or show videos 24/7 on it. At its core, MTV is a lifestyle brand. >>Its supposed to convey an image, and currently, the image they’re portraying with 72 hours blocks of >>Ridiculousness is “out of touch and lame.” No ones going to take them seriously if they’re still considered the >>Ridiculousness network. >> >>Consolidate all their content, old and new, into the app. Viacom, who owns MTV, has their own app (Paramount+) >>yet their content is still spread all around the internet. Certain shows, both old and new, cant all be accessed >>through their app. Some of it is on Hulu, some of it is on Netflix, some of it is only available on TV. I want >>the entire MTV experience in one place. I don’t want to have to subscribe to another service just to watch >>certain seasons of Jersey Shore. > >I wouldn’t. It’s 2020, we are well into the streaming era now. >MTV doesn’t serve a purpose anymore. Times have changed Create a comprehensive on demand music video library that’s organized by genre, artist, etc. and that’s easily accessible, user friendly and intuitive. Users can create and share playlists or access MTV playlists that are curated by humans and not algorithms.