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Channel 4 resurrects Max Headroom

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Ubiquitous

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Dec 11, 2007, 1:03:45 PM12/11/07
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Channel 4 is to bring back 1980s creation Max Headroom to front a series of TV
ads to raise awareness of the digital switchover.

The campaign, which breaks this Saturday, features Matt Frewer, the actor who
played the original Max Headroom.

Ads will feature Headroom criticising Channel 4, which created the stuttering
digital host in the 1980s, for ignoring his vision of a digital future.

The three week campaign, using the strapline "Get set for Digital", also
promotes Channel 4's portfolio including E4, Film4, More4 and Channel 4+1.

"As part of our ongoing commitment to digital switchover, we wanted to produce
a campaign that not only drives awareness of switchover but also stays true to
Channel 4's values of doing things differently," said Rufus Radcliffe, head of
Channel 4 marketing.

The six Max Headroom ads range in length from five seconds to more than a
minute.

Channel 4 is also launching a website to provide information about digital
switchover.

The campaign is the broadcaster's first digital awareness promotion and it was
developed and written by Brett Foraker and Tom Tagholm at Channel 4.

The ads were directed by Headroom creator Rocky Morton and produced by MJZ and
Channel 4.

Independent production company All3Media are the rights holders for Max
Headroom.


--
It is simply breathtaking to watch the glee and abandon with which
the liberal media and the Angry Left have been attempting to turn
our military victory in Iraq into a second Vietnam quagmire. Too bad
for them, it's failing.


Audie Murphy's Ghost

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Dec 11, 2007, 2:14:20 PM12/11/07
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In article <R7-dnVR3zPicTMPa...@giganews.com>, Ubiquitous
<web...@polaris.net> wrote:

> Channel 4 is to bring back 1980s creation Max Headroom to front a series of
> TV
> ads to raise awareness of the digital switchover.
>
> The campaign, which breaks this Saturday, features Matt Frewer, the actor who
> played the original Max Headroom.


Screw him. Now, bring back Amanda Pays, and I'll do anything they want.

William Yost

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Dec 11, 2007, 4:06:52 PM12/11/07
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In article <R7-dnVR3zPicTMPa...@giganews.com>, Ubiquitous
<web...@polaris.net> wrote:

> Channel 4 is to bring back 1980s creation Max Headroom to front a series of
> TV ads to raise awareness of the digital switchover.
>
> The campaign, which breaks this Saturday, features Matt Frewer, the actor who
> played the original Max Headroom.
>
> Ads will feature Headroom criticising Channel 4, which created the stuttering
> digital host in the 1980s, for ignoring his vision of a digital future.
>

> Independent production company All3Media are the rights holders for Max
> Headroom.

Isn't it about time for Max Headroom to come back and star in a new tv
show? Or even an internet thing> I mean, come on! That 20 minutes into
the future is NOW!

--
Posted via a free Usenet account from http://www.teranews.com

Mike

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Dec 11, 2007, 4:58:04 PM12/11/07
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Responding to William Yost...

Couldn't agree more.

BUT!

Whats with the old age Max on the "digital" ads? Even if Matt Frewer
is getting a bit saggy in his dotage, surely the technology we have
today could re-Max things? After all, Max is not supposed to age,
he's artificial. :(

--
________________.0.________________
The Way of the Chao-Pao! is strong.
http://tinyurl.com/382gmp
-----------.|.-----------

primordial-ooze

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Dec 11, 2007, 6:41:50 PM12/11/07
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> It is simply breathtaking to watch the glee and abandon with which
> the liberal media and the Angry Left have been attempting to turn
> our military victory in Iraq into a second Vietnam quagmire. Too bad
> for them, it's failing.

youre failing ubby

I know, I know "who's ubby"?

Default User

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Dec 11, 2007, 6:56:50 PM12/11/07
to
primordial-ooze wrote:


> youre failing ubby
>
> I know, I know "who's ubby"?

And how are we failing him?


Brian

--
If televison's a babysitter, the Internet is a drunk librarian who
won't shut up.
-- Dorothy Gambrell (http://catandgirl.com)

Ubiquitous

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Dec 11, 2007, 8:30:27 PM12/11/07
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N...@Arizona.Bay wrote:

>Whats with the old age Max on the "digital" ads? Even if Matt Frewer
>is getting a bit saggy in his dotage, surely the technology we have
>today could re-Max things? After all, Max is not supposed to age,
>he's artificial. :(

Obviously they were going for the curmudgeony old "hey you kids! get
out of my yard!" look and attitude.

Rob Jensen

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Dec 12, 2007, 2:46:05 AM12/12/07
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On Tue, 11 Dec 2007 14:14:20 -0500, Audie Murphy's Ghost
<takebac...@2008.com> wrote:

I'm not so sure I want to see Amanda Pays after having been married to
Corbin Bernsen for so long. D'OH!

-- Rob
--
LORELAI: I am so done with plans. I am never, ever making one again.
It never works. I spend the day obsessing over why it didn't work
and what I could've done differently. I'm analyzing all my shortcomings
when all I really need to be doing is vowing to never, ever make a plan
ever again, which I'm doing now, having once again been the innocent
victim of my own stupid plans. God, I need some coffee.

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