Before he introduced middle America to donkey sauce, Food Network’s walking
flashback to 2001 Guy Fieri was pitching Flowmaster mufflers. Everyone knows
that you can’t have an on-air drop-top cruise for Cincinnati’s best-kept-
secret chili spot unless you tricked out your Camaro with sweet pulleys ‘n’
flows.
https://youtu.be/LZ1ZnScr45Q
Fieri feels a bit stilted here, but then again, this is before Food Network
decided to slather Guy’s kickin’ secret magic all over a good half of their
programming and bake it at 350 degrees. Either way, it’s bizarre to see Fieri
not describing this in a tricked-out barrage of mom-appropriate adjectives
guaranteed to light your tastebuds on fire.
https://youtu.be/I_l7xVuMPP4
One thing that has baffled me with these old commercials is Flowmaster’s
unwillingness to leverage Fieri’s personal style to sell more stuff. Even in
this commercial for American muscle exhausts, Fieri looks uncomfortably
professional, yet no set of cars is more associated with the kind of aging
Classic Cruise-In demographic the Washington Post hits up for advice on
millenials.
Guy’s signature boo-yah Hawaiian shirts and flashback gelled up tips proudly
proclaim, “Car Guys who still envision ‘yer lady’ as a cupholder, I am with
you, and I shall wisk you away from this Back to the Sixties Meet to a Flavor
Town for your ears.”
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Let's go Brandon!