HELP! Need Old Coffee-Mate TV Ad

[James Dawson]

If anyone can steer me to where I can find a videotape of an old
Coffee-Mate TV commercial, I would be embarrassingly grateful. This
commerical kinda changed my life (it's a long story), and I have tried
for years and years to find a copy.

The ad ran during the mid-to-late-1970s. In it, Jim Davis (the actor
who played Jock Ewing on "Dallas") is riding a cable car in San
Francisco. He swings down from it, enters a townhouse, and gets coffee
(and Coffee-Mate, of course) from a cabinet while we hear his voiceover,
which goes something like this:

"Hmm, nice place. Nice of Bob to let me use it. What's this? Coffee-Mate
non-dairy creamer? Sure makes the coffee taste good. I'm gonna remember
Coffee-Mate."

I have tried looking at the Museum of Television & Radio, I've called the
manufacturer -- hell, I've even tried asking Jim Davis's WIDOW if she
might have a tape of the spot. No dice.

If you have a copy (or know someplace that does), please e-mail me
directly.

Thanks,
--Jim Dawson
av...@lafn.org

[Greg Beaulieu]

On 18 Oct 1998, James Dawson wrote:
> The ad ran during the mid-to-late-1970s. In it, Jim Davis (the actor
> who played Jock Ewing on "Dallas") is riding a cable car in San
> Francisco. He swings down from it, enters a townhouse, and gets coffee
> (and Coffee-Mate, of course) from a cabinet while we hear his voiceover,
> which goes something like this:
>
> "Hmm, nice place. Nice of Bob to let me use it. What's this? Coffee-Mate
> non-dairy creamer? Sure makes the coffee taste good. I'm gonna remember
> Coffee-Mate."

Wow, you reminded me of something I hadn't seen in years. That commercial
made an impression on me at the time. I hated Coffee-Mate but that
commercial really came across as believeable and was very nicely done.
Wish I could help you. Would some back issues of Advertising Age tell you
the agency that did it? Business schools or good libraries should have
them. Maybe the agency has an archive copy. I expect the company
(Carnation?) would have lost theirs long ago...

Greg Beaulieu ab...@chebucto.ns.ca Dartmouth, Nova Scotia, Canada

[James Dawson]

The agency apparently was folded into another (and perhaps another after
that), from what I've heard, and apparently nobody kept archives.
Carnation itself has been no help at all.

Everybody has their "holy grail" impossible-to-find object, and I think
this TV commercial may turn out to be mine...especially since it aired
a few years before VCRs were widely available to the public.

But somebody's GOTTA have a copy SOMEWHERE!

--James Dawson
av...@lafn.org

[donnaro...@gmail.com]

On Sunday, October 18, 1998 3:00:00 AM UTC-4, James Dawson wrote:
> If anyone can steer me to where I can find a videotape of an old
> Coffee-Mate TV commercial, I would be embarrassingly grateful. This
> commerical kinda changed my life (it's a long story), and I have tried
> for years and years to find a copy.
>

> The ad ran during the mid-to-late-1970s. In it, Jim Davis (the actor
> who played Jock Ewing on "Dallas") is riding a cable car in San
> Francisco. He swings down from it, enters a townhouse, and gets coffee
> (and Coffee-Mate, of course) from a cabinet while we hear his voiceover,
> which goes something like this:
>
> "Hmm, nice place. Nice of Bob to let me use it. What's this? Coffee-Mate
> non-dairy creamer? Sure makes the coffee taste good. I'm gonna remember
> Coffee-Mate."
>

[jdarl...@gmail.com]

I remember it too. That was a powerful commercial with great imagery. Here's a link to it on Getty Images:
http://www.gettyimages.com/detail/video/coffee-mate-non-dairy-creamer-commercial-stock-video-footage/115284777

[fhbr...@gmail.com]

Hello - You have undoubtedly found what you were looking for long ago, but here is the ad on Youtube: https://www.youtube.com/watch?v=cavn5xKDAvg