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"The Most Pretentious Thing": Gwyneth Paltrow Mocked For New Probiotic Video On TikTok

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Ubiquitous

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Sep 1, 2023, 8:34:17 AM9/1/23
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Gwyneth Paltrow is causing a stir once again for posting “pretentious”
content on social media.

This time, the Goop founder is being mocked for an ad she posted for
probiotics that’s gone viral for all the wrong reasons. Social media users
assume Paltrow was paid to do the promotion, which makes them question why
the actress used a version with overly loud background noises.

The TikTok video promotes the company Seed, which markets probiotic capsules
for adults, teens, and kids. The original video has since been deleted.

The actress begins the promo while sitting in her kitchen, about to swallow a
large green pill. “So this is a twenty-four strain probiotic—” she begins,
but then is interrupted by a loud sound from somewhere else in the room.

Seemingly undeterred by the commotion, Paltrow plows ahead, saying, “Not the
kind that you find in yogurt and stuff like that.” She doesn’t raise her
voice, making it difficult to hear what she’s saying over the noise.

My new favorite thing is Gwyneth getting paid to do this ad and
then delivering…this pic.twitter.com/LFXATnzaJz

— Alanna's on strike (@AlannaBennett) August 29, 2023

Paltrow followed by explaining that her son Moses was steaming milk.

“And it’s so good for bloating and regularity,” she added of the probiotic
pills.

Followers couldn’t believe Paltrow would submit that video as a final product
rather than redoing it. The video went viral on several social media
platforms, including in a reshare by user Alanna Bennett on X. That clip has
racked up 1 million views.

She wrote in the video caption, “My new favorite thing is Gwyneth getting
paid to do this ad and then delivering…this.”

“Part of me hopes she actually gave them a polished, professional take but
they just chose this from the discard pile because they knew I would love
it,” one account posted.

“I only saw this ad because people are mocking it so maybe it was the best
thing for them,” another admitted.

“‘Moses is steaming some milk’ has got to be the most pretentious thing I’ve
heard all summer,” another chimed in.

“genius PR move tho if she did it properly it wouldn’t be talked about
anywhere but look at us,” said another commenter.


--
Let's go Brandon!

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