Pete Davidson is not exactly known for his sincere remorse. He’s
appeared in some middling-to-bad movies. He missed a bunch of episodes
of the show that gave him the ability to be in those movies. He branded
Kim Kardashian’s name on his chest. However, he’s now taking some
accountability for taking things too far—in a branded way, of course.
An unlikely source has apparently seen a kindred spirit in the man who
once taught Ariana Grande about either love, patience, or pain (did we
ever figure out which?)–and now, together, they’ve decided to enter a
simpler, healthier era.
For once, this new partner isn’t an extremely famous and beautiful star
(or Joe Pesci, for that matter). It’s Taco Bell, and they’ve decided to
enlist Davidson to help them embark on an A.M. apology tour.
“Sometimes, we go too far. I have, and that’s why Taco Bell has hired
me to make an apology for them,” says Davidson in the ad (while clad in
a convenient ex-girlfriend-tattoo-covering gray sweatshirt). “Taco Bell
went a bit crazy with its breakfast,” he continues. “It was too much!”
This is, of course, a reference to previous Davidson-esque offerings
such as the Naked Egg Taco or the late, great Waffle Taco. “We honestly
over-innovated in breakfast,” said Sean Tresvant, Taco Bell’s chief
brand officer, in an interview with CNN. “When you look at today’s
consumer and the [fast food] breakfast business, it’s about familiarity
and it’s about comfort.”
Now, you can truly start your day right with offerings such as the Bell
Breakfast Box, a 1040-1320-calorie option including a medium Baja
Blast, breakfast Crunchwrap, and two cream-filled cinnamon donut holes,
or a Grande Toasted Breakfast Burrito, which feels incredibly on-brand
for the new spokesperson. Those pesky exes really do follow him around
Let's go Brandon!