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It's the new normal - for now, at least - and ViacomCBS' Entertainment &
Youth Brands are teaming to raise awareness about social distancing.
MTV, Comedy Central, Paramount Network, CMT and VH1 have joined forces with
the Ad Council for #AloneTogether, a national campaign to promote safety and
unity in the coronavirus era. Watch the first PSA above.
Among the celebrities taking part in the campaign are folks from RuPaul's
Drag Race, Schitt's Creek, Jersey Shore Vacation and Black Ink Crew. Comedy
Central late-night hosts Trevor Noah and David Spade also are featured. The
content will be shared among their collective half-billion-plus social media
followers.
ViacomCBS describes #AloneTogether as a national social- and talent-led
campaign that educates audiences on the importance of social distancing and
drives unity through entertainment. "A focus on mental health is a vital part
of the effort, underscoring that social distancing does not mean social
isolation," it said.
The campaign also also will be tailored and supported by Nickelodeon, BET,
CBS and CBS All-Access, Awesomeness, Pluto TV and Showtime. The open-source
model is designed to expand across ViacomCBS and beyond.
--
Every American should want President Trump and his administration to handle
the coronavirus epidemic effectively and successfully. Those who seem eager
to see the president fail and to call every administration misstep a fiasco
risk letting their partisanship blind them to the demands not only of civic
responsibility but of basic decency.