CN REAL rating not unreal
TMC
Cartoon Network's premiered its CN Real block (Wednesday, 8pm-9pm),
their new live-action block, featuring the premieres of The
Othersiders (8pm) and Survive This (8:30pm). Both premieres ranked
among Cartoon Network's lowest rated series premieres with kids 6-11.
Ratings for both series were driven by boys 9-11 (The Othersiders –
3.9 cvg/3.3 ntl; Survive This – 4.0 cvg/3.5 ntl), similar to the
network overall.
Please find details listed below
The Othersiders
· The premiere of The Othersiders earned a kids 6-11 (2.1 cvg/1.8
ntl), boys 6-11 (2.8 cvg/2.4 ntl), tweens 9-14 (2.1 cvg/1.9 ntl) and
boys 9-14 (3.1 cvg/2.7 ntl), ranking as one of the lowest rated series
premieres in Cartoon Network's history with kids 6-11.
· Ratings for The Othersiders were generally up from its lead-in and
the prior four weeks, but were mixed versus the year-ago programming.
· It ranked as the #4 program on broadcast and basic cable in the time
period with kids 6-11 (behind Nickelodeon, Disney Channel and ABC), #3
with boys 6-11 and tweens 9-14 (behind Nickelodeon and Disney Channel)
and #2 with boys 9-14 – behind Nickelodeon.
· The Othersiders was Cartoon's #1 program of the day with tweens
9-14.
* The Othersiders ranked as the #4 telecast on Cartoon Network for the
day (06/17/09) with kids 6-11 (tied with Batman: The Brave and The
Bold at 8:30am), #7 with boys 6-11 (tied with Yu-Gi-Oh! 5D at 9:00am),
#1 with tweens 9-14 and #2 with boys 9-14.
* The premiere ranked as the #4 program on broadcast and basic cable
in the time period with kids 6-11 (behind Nickelodeon, Disney Channel
and ABC), #3 with boys 6-11 and tweens 9-14 (behind Nickelodeon and
Disney Channel) and #2 with boys 9-14 – behind Nickelodeon.
* The Othersiders overindexed Cartoon Network in total day with kids
and boys 6-11, but not in prime. Tweens and boys 9-14 overindexed the
network in both total day and prime.
Survive This
· The 8:30pm premiere of Survive This garnered a kids 6-11 (2.2 cvg/
1.9 ntl), boys 6-11 (3.1 cvg/2.7 ntl), tweens 9-14 (1.9 cvg/1.7 ntl)
and a boys 9-14 (3.0 cvg/2.6 ntl), and was also one of the lowest
rated series premieres in Cartoon's history.
· Survive This was down with kids and boys 6-11 versus its lead-in and
historical benchmarks, but was up with tweens 9-14 and boys 9-14.
· The premiere ranked as the #4 program on broadcast and basic cable
in the time period with kids 6-11, boys 6-11 and tweens 9-14 (behind
Nickelodeon, Disney Channel and ABC) and #3 with boys 9-14 – behind
Nickelodeon and Disney Channel.
· Survive This ranked as the #2 telecast on Cartoon Network for the
day (06/17/09) with kids 6-11 (tied with Johnny Test at 7:30am), #4
with boys 6-11 and #3 with tweens 9-14 and boys 9-14.
· The premiere ranked as the #4 program on broadcast and basic cable
in the time period with kids 6-11, boys 6-11 and tweens 9-14 (behind
Nickelodeon, Disney Channel and ABC) and #3 with boys 9-14 – behind
Nickelodeon and Disney Channel.
· Survive This overindexed Cartoon Network in total day and prime with
kids and boys 6-11 and 9-14.