<March 18, 2009 1:11 PM
Networks Grumbling About Another Obama Primetime Speech
By Josef Adalian
President Obama’s decision to hold another primetime news conference
is playing havoc with the networks’ sweeps schedules—and causing some
in the industry to grumble about the financial impact.
The president has slated a news conference for Tuesday at 8 p.m. EDT,
his second since taking office two months ago. CBS, NBC, ABC and Fox
all have confirmed they plan to carry it.
The networks won't be happy about it, however.
Fox, which normally airs the performance episode of "American Idol" on
Tuesdays, has just decided to shift that episode to Wednesday, March
25, from 8-10 p.m. The usual Wednesday results show will air on
Thursday, March 26, at 8 p.m.
The move means Fox will have to preempt the planned March 25 episode
of "Lie to Me," as well as the March 26 episode of "Bones." A repeat
of "House" will follow the president's news conference on Tuesday.
The changes mean "Idol" now will face off against CBS' March 26
coverage of NCAA basketball. And "Survivor," which airs a special
Wednesday edition on March 25, will battle "Idol" that night.
As for the other networks, NBC plans to shift "The Biggest Loser" into
the 9-11 p.m. timeslot, bumping "Law & Order: SVU" for a week. CBS,
meanwhile, will shift "NCIS" and "The Mentalist" to 9 and 10 p.m.,
respectively, preempting "Without a Trace" for a week.
Of even more concern to network executives, however, is the financial
impact to broadcasters.
“Every time the president disrupts primetime, the networks lose
another couple million dollars,” one TV industry insider said. “In
this economy, that’s the last thing we need.”
Networks lose money because presidential appearances are commercial-
free, meaning any time the networks cover the president, they lose
advertising availabilities that can never be replaced.
The same insider conceded the economic crisis makes these “unusual
times,” and that networks understand the president’s desire to
communicate to Americans. “If there’s news, they’ll cover it,” the
executive said.
President Obama had talked to the networks about a primetime speech
following the signing of the economic stimulus bill, but opted against
it, in part, perhaps, because the networks indicated their displeasure
in a Washington Post article published Feb. 6.
“His economic stimulus package apparently does not extend to the TV
networks,” the Post quoted one network executive as complaining.
In addition to his first primetime press conference last month, the
president delivered an address to both houses of Congress.
Slate.com is reporting that President Obama is mulling the idea of
shorter, 10-minute “fireside chats” to keep Americans up to date on
the economy.<
Maybe...but I don't like American Idol against Survivor
Me neither. I sure am glad Survivor is On Demand with my Verizon Fios
package.
Lorraine G.
I was surprised at that when we got Fios a couple of weeks ago. Too bad
there are no Fox shows. I was hoping for 24.
--
I hope we can all be good neighbors online!
Why does Every. Single. Network. have to cover these press conferences?
Why does Every. Single. Network. have to cover these press conferences?
==========
Good question.
Good question. Seems just one network could do it or maybe even just PBS. After
all, PBS does get some federal money.
It galls me anytime regular network shows are preempted in the evening, whether
it's for Presidential press conferences, sports or anything else.
Larc
| On Thu, 19 Mar 2009 11:38:54 -0400, Larc <la...@notmyaddress.com>
| They all have federal licenses, and are required to do a ceration
| amount of broadcasting that is "in the public interest". They have to
| be able to document that at renewal time.
I'm part of the public and it's in my interest to see the usual programs I watch
on TV. ;)
Larc
Because it's the President of the U.S. and in the case of the major,
non-cable networks, the airwaves are the public's.
It still doesn't answer why? Is the public watching all of them at the same
time? If you don't have cable, you have networks. Nobody gets just one
network, unless they have a coat hanger for an antenna, in which case
they're probably not watching a POTUS speak anyway.
And I don't like it against LOST. Someone else will have to finish up
my "West Coast Spoiler" thread, because I'll only be watching the
first half of the show live.
And why can't presidents talk at 6 pm, when nothing interesting is on
tv? =D
-Aaron
Commercial stations utilizing public airwaves have a legal obligation to
present public service broadcasting which includes going beyond the junk
on weekends at 5:30 AM. A POTUS address or presser being a key way they
can fulfill their obligations.
> Commercial stations utilizing public airwaves have a legal obligation to
> present public service broadcasting which includes going beyond the junk
> on weekends at 5:30 AM. A POTUS address or presser being a key way they
> can fulfill their obligations.
I know all that, but there still is no real good reason why, other than
somebody said so long ago. Times have changed since there were one or two
channels available. If I was Fox, I would decline except for the FNC, and
use my public service broadcasting to show those people how to use those
damned converter boxes before June. LOL
Cheri
He does, here on the Best Coast. 5 or 6. It's you whiners that mess
everything up, complaining about missing your shows and all. :)
===========
Well, he's going to be on Jay Leno tonight, so get it all said there and
leave prime time shows alone ;-)
Cheri
They would have the option of using their additional digital channels
like 4.1, 4.2 etc. but I would think the Administration would scream
bloody murder about people not knowing how to receive them or poor
signal strength.