On Thursday, April 20, 2017 at 7:40:29 PM UTC-6,
banzait...@gmail.com wrote:
> Curious how Hasbro benefits from hiding this info? Does Walmart (and other
> retailers) really pick and choose toy orders by character? I mean, I am sure
> you might... but figure most walmart/target/etc retailers don't know a
> transformer from a go-bot. I imagine that Walmart and Hasbro have some
> contract to purchase x millions of dollars of product each year and
> individual characters are in the noise. Also, isn't all this info out there
> on the interwebs? I am sure they do it for a reason, just curious why.
They did this with the Star Wars: The Force Awakens toys, too. The electronic R2-D2 was in the computer as "hero droid." The Chewbacca role-play weapon was listed as "alien sidekick weapon." All the action figures had descriptions like "secondary villain" and "tertiary hero." It was kind of obnoxious. They did it with the LEGO sets, too. Made it really hard to stock the shelves when the actual building sets had names like Rey's Speeder and Battle on Takodana, but the shelf tags didn't reflect this.
You mention contractual obligations and I think that actually might be the key. I remember reading somewhere that Walmart had the exclusive licensing rights to a lot of the Force Awakens toys, but that they were legally required by Lucasfilm not to disseminate information about the movie, like which characters would be making appearances. So, maybe it's the studio and not Hasbro. Even if that explains who is responsible, though, it doesn't explain why they're doing it.
Ironic that we live in the age of information and can communicate with each other instantaneously, so this is how we subvert it.
Zob (tertiary villain-in-training)