On Wednesday, March 1, 2023 at 8:03:04 PM UTC-7, Codigo Postal wrote:
> I'm curious as to why they invested so much in the Pretenders as a new direction for the line, and how folks responded to it. Is there any nostalgia?
When I was growing up, the standard Pretenders didn't interest me as much, but I liked the ones that had transforming Pretender shells (Thunderwing, Crossblades, Skyhammer, Roadblock, etc.) Ironically, since I had so few Pretenders as a kid, they're a big part of my focus in collecting vintage G1 now, because I missed out on so many of them.
I mean, if Hasbro was intend on marketing a toy line of "robots in disguise," it was honestly a great pivot that was innovative and different while still remaining completely on-brand. By the late 80's, kids liked gross-looking, mutated creatures (Inhumanoids, Ninja Turtles, Toxic Crusaders, etc.) and thanks to Pretenders, Transformers could still capitalize off the robot craze AND the gross creature craze at the same time.
> the less said about the Alice Pretender in Revenge of the Fallen, the better
Back when I was collecting the movie toys, I really wanted them to make a version of her. Obviously it wouldn't have worked the same way she functioned on-screen, but a more G1-styled approach where a female-shaped action figure (maybe without articulated legs, I dunno) that opened up to reveal a tiny robot figure inside would have been great.
> It's a shame the designers didn't take advantage of that freedom from the constraints of transformation to do something more with him. As it stands, he's completely surplus to requirements.
No kidding. Now that I think about it, they should have styled him like a litle armored car, and given him functional rolling wheels. Then you could slap the jet backpack on top of him and turn him into a completely different vehicle. Triple Changer Pretenders!
> I have a feeling that Hasbro is going to skip out on the Pretender updates. They've done some toy-only homages, like the Powerdashers, but I feel like media tie-in toys take precedence, which is why they've moved onto Armada and Cybertron homages. Instead of late era G1, it's possible that all future G1 homages will be rehashes of characters we've already seen. A shame really. I'd pay good money for some real Pretender updates.
I think they're going to continue to mix the late G1 characters into the updates, but at a slower pace than what we were seeing around 2018 or so. There is a demand for updated characters from other iterations of the franchise, so Hasbro was smart to pivot and try to capitalize off that. But, it's still the G1 characters who always end up sold out first, any time a new batch of toys go up on Hasbro Pulse. They know interest in G1 clearly isn't dead yet.
As for the Pretenders, specifically, Hasbro has admitted they're still not quite sure how to approach those characters yet. They've been trying different things, like the tiny PotP Decoy Suits, or the Legacy toys that integrate the Pretender shell styling into the robot configuration, but I don't know if the results have been wholly satisfactory.
One of the things about the vintage Pretenders was that they were, probably, really inexpensive toys to manufacture. In essence, a Pretender shell was two pieces of plastic, a front and a back. Snap them together and you've got a toy with no complex mechanical parts, no screw or springs required for assembly, and no die-cast metal parts or rubber tires to worry about. 1988 was a cost-cutting year, and Pretenders brought the goods in a way that the Powermasters just didn't. Problem is, what we as collectors probably want NOW is updated Pretenders who have fully-articulated action figure style outer shells as well as authentic transformable inner robots, and THAT would be an expensive toy to produce.
I think crowdfunding might be the way to go, honestly. They need to do a HasLab project in which they bring to life, say, six of the old Pretenders with new technology. If it funds successfully, they could do a second batch with another six, and then another, until they've covered all the heritage characters. It would completely bypass whatever concerns they might have about Pretenders doing poorly at retail, or concerns that consumers wouldn't respond well to the concept today. And, hey, if it didn't fund, for whatever reason, then it would prove the concept isn't appealing and they wouldn't have to approach it again.
Zob (can't really call them "legacy characters" now... too confusing)