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Interesting article from "Cheap Psychological Tricks"!

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Alabama Worley

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Dec 27, 2002, 10:24:15 PM12/27/02
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HOLIDAY FOOD TRICKS


If you're like most people, you're beginning to notice that all the high-fat
holiday foods you've eaten are enlarging your midsection. This time of year,
most people just overeat and worry later.

But there are some people who seem to have control, who look at high-calorie
foods and laugh in the face of fat. It's not that they have more willpower.
They just know a musical cheap psychological trick that buys time and puts
distance between them and the caloric tantalizers.

Researchers have found that people subliminally respond to music and don't
have a clue they're being manipulated. That's why elevator music started.
People were initially afraid of elevators, and the piped-in music calmed
their fears and covered up the harsh, clanking, fear-proving sounds.

With food, fast music prompts overeating. Take a mental stroll through your
favorite fast-food restaurant. As you enter, listen to the music. These
get-you-in/get-you-out restaurants know you'll eat more if you're surrounded
by rapid music. Fast music sells fast calories fast.

When slow music is playing, people will take 3.83 bites per minute. Fast
music increases eating speed to the tune of 4.4 bites per minute. Slower
eating allows your brain to receive more accurate information from your
stomach that you're full.

When it comes to changing your overeating behaviors this holiday, try
staying out of fast-food restaurants. Use the drive-through lane instead. As
you sit in your vehicle, tune to slower music or no music, and you'll order
less. Avoid talk radio, however. If the topic angers you, you'll comfort
yourself with biggie fries.

Be careful, however, there is one reverse twist to this trick. Grocery
stores have found that slow, not fast, music manipulates you to their
advantage.

The slower the music, the more likely you are to browse and overbuy. You can
negate its effect, however, just by knowing that the possibility of
manipulation exists.

What's the cheap psychological trick? Fast music encourages you to eat
faster and more. Slow music, especially rhythmically specific classical
music, tends to facilitate deliberate thinking to put some control back in
your life. With slower music, you don't feel the need to rush, so you take
fewer bites and eat less food.

Both tempos work well with exercise -- good to know after all the holiday
dining.

(To learn more about the psychology behind this ''trick,'' check out: ''Eat
to the Beat'' by V. Bozzi, Psychology Today, 59 (February, 1986), p. 16.)

(Dr. Buff's newest book, ''Cheap Psychological Tricks for Lovers''
(Peachtree Publishers) is currently available at your favorite bookstore.)

Cheap Psychological Tricks is distributed by uclick.com.


Elaine Kirkham

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Dec 28, 2002, 10:26:24 AM12/28/02
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Very interesting, Alabama. Thanks for posting this. I have always liked slow
quiet music while eating & I guess it's working for me.
Elaine K
331.4/204.6/179

Tony Florida

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Dec 28, 2002, 1:25:50 PM12/28/02
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Y'know, I've always had a suspicion about the music/eating
connection. Since I've spent a lot of my career playing music in
restaurant settings, now I know how to use the thing!

When I get tired and wanna go home, I can just speed up the
tempos, watch 'em choke a little, and then we all get the heck
outa there!! Ohmigod!! What power -- what control!!

Can't ya just see it?? Tony over in the corner, playing "Flight
of the Bumblebee" and everyone stabbing themselves with their
forks, trying to hurry and finish the last 5-Star morsel?!?
ROTF!!

Thanks, 'Bama -- you've given me a whole new outlook on my job!!

Tony Florida
259/233.5/155 (since Oct 9, '02)
1st 10% goal = 233; WAYOOM goal 246
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kristin

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Dec 29, 2002, 3:20:03 PM12/29/02
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That is REALLY interesting, 'Bama.. thanks for posting it!

--
Kristin

272/232/150
WAYOOM 222

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Miss Violette

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Dec 31, 2002, 1:16:36 PM12/31/02
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LOLLOLOOLLLOOLLLOLOL, Lee
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