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Heavenly...@msn.com

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Nov 23, 2009, 9:52:24 AM11/23/09
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P.O. Box 614, Oceanville, NJ 08231

(609) 573-5362 heavenly...@msn.com

www.sweetbabycakes.com

GLUTEN-FREE BROWNIES RETURN TO MARKET AFTER TWO YEAR HIATUS


Atlantic City, NJ—Heavenly Foods, Inc. has announced that its “Sweet
Baby Cakes” gluten-free brownie line will again be available in health
food stores, specialty food stores and supermarkets beginning this
month.


The Oceanville, NJ, company was forced to move its baking facilities
to a new location in 2007 after over three years of supplying its
product to stores in New Jersey and to direct retail customers through
the Internet.


“It was a challenge to find the right facility,” said Jeannie Price,
president. “We took the opportunity to identify a co-packer that would
not only maintain our quality requirements, but one that would be able
to increase production to meet the interest we were getting just
before our shut-down.”


The company now has direct sales representatives in New Jersey and in
the Baltimore-Washington market and handles orders from other states
through its corporate offices in Oceanville.


Production and packaging is now done in southern New Hampshire at a
state-of-the-art facility.


The initial brownie line at re-launch will be walnut fudge and peanut
butter fudge with other flavors being re-introduced during the next
several months.


“It’s been frustrating being on the sidelines during the last two
years of market growth, but we’re are now in a great position to re-
gain our share of the gluten-free as well as the specialty and gourmet
snack markets,” stated Price.


The company originated as Sweet Baby Cakes in 2003 and was purchased
by Heavenly Foods in 2005. Brownie products continue to be marketed
under the Sweet Baby Cakes brand. Other related baked goods will be
marketed in 2010.


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Heavenly...@msn.com

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Nov 23, 2009, 9:57:04 AM11/23/09
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Josepi

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Nov 23, 2009, 2:16:27 PM11/23/09
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Very odd that a company claiming to be allergy/intolerence aware, would open
up with towo nut based products, especially peanuts.

Good stuff for me, though.


<Heavenly...@msn.com> wrote in message
news:f3cb18e2-0f7f-4b31...@1g2000vbm.googlegroups.com...

Heavenly...@msn.com

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Jan 13, 2010, 10:26:37 AM1/13/10
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On Nov 23 2009, 2:16 pm, "Josepi" <J...@inv.alid.com> wrote:
> Very odd that a company claiming to be allergy/intolerence aware, would open
> up with towo nut based products, especially peanuts.
>
> Good stuff for me, though.
>
> <HeavenlyFoods...@msn.com> wrote in message

>
> news:f3cb18e2-0f7f-4b31...@1g2000vbm.googlegroups.com...
> P.O. Box 614, Oceanville, NJ 08231
>
> (609) 573-5362 heavenlyfoods...@msn.com

Our main concern is celiac & wheat intolerance... we'll tackle all
the other categories at another time.

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