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ABC'S 2013 NBA PLAYOFF TV RATINGS ARE IN THE TANK
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TMC
May 17, 2013, 9:47:43 PM5/17/13
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http://www.awfulannouncing.com/2013/may/abc-s-nba-playoff-ratings-are-in-the-tank.html
ABC is really hurting without the benefit of the Miami Heat on their
airwaves. This past weekend, ratings for the Spurs-Warriors and Knicks-
Pacers games suffered sharp declines. Sunday's San Antonio-Golden
State matchup drew a 3.4 rating and 5.3 million viewers, down 29% in
ratings and 30% in viewers from last year's Heat-Pacers game and 36%
and 40% from 2011's Lakers-Mavericks matchup. The Knicks and Pacers
didn't fare any better on Saturday evening, drawing similar marks of a
3.5 rating and 5.3 million viewers, down 29% and 35% from Heat-Celtcs
in 2011 (with no comparable game last year).
The Knicks-Pacers game on Saturday was the lowest rated and least
viewed primetime ABC playoff game since Cavaliers-Hawks in 2009 (which
drew a 3.2 rating and 5.0 million viewers). Five of the seven ABC NBA
playoff games from this year have been down in both ratings and
viewership to games last year in a comparable window.
Here's the bad news for ABC: it's not going to be getting any better
this weekend. The network's lone game this weekend comes on Sunday
afternoon, and pits the Grizzlies against the Spurs in Game 1 of the
Western Conference Finals. Since ABC began airing the NBA Finals in
2003, their three lowest-rated series all involved the Spurs. In fact,
the two lowest-rated NBA Finals of all time have come in the last
decade and involved the Spurs: 2003 vs the Nets (6.5 rating) and 2009
vs the Cavaliers (6.2 rating, the lowest of all-time). With TNT owning
exclusive rights to the Eastern Conference Finals, another Heat-less
round for ABC and ESPN will lead to vicious drops from last year's
record-setting Heat-Celtics Eastern Conference Finals. Will the 5.0
rating and 7.8 million viewers that TNT drew for the Western
Conference Finals last year between the Thunder and Spurs be a more
realistic expectation, or is that even too high? It'll be interesting
to see what happens, but ABC cannot be happy.
And if the Heat get upset in the Eastern Conference Finals by the
Knicks or Pacers? We could be scraping the bottom of the barrel for
NBA TV ratings once again.
[Sports Media Watch]
http://www.sportsmediawatch.com/2013/05/nba-playoffs-without-marquee-draws-abc-has-another-weekend-of-declines/
ABC is really hurting without the benefit of the Miami Heat on their
airwaves. This past weekend, ratings for the Spurs-Warriors and Knicks-
Pacers games suffered sharp declines. Sunday's San Antonio-Golden
State matchup drew a 3.4 rating and 5.3 million viewers, down 29% in
ratings and 30% in viewers from last year's Heat-Pacers game and 36%
and 40% from 2011's Lakers-Mavericks matchup. The Knicks and Pacers
didn't fare any better on Saturday evening, drawing similar marks of a
3.5 rating and 5.3 million viewers, down 29% and 35% from Heat-Celtcs
in 2011 (with no comparable game last year).
The Knicks-Pacers game on Saturday was the lowest rated and least
viewed primetime ABC playoff game since Cavaliers-Hawks in 2009 (which
drew a 3.2 rating and 5.0 million viewers). Five of the seven ABC NBA
playoff games from this year have been down in both ratings and
viewership to games last year in a comparable window.
Here's the bad news for ABC: it's not going to be getting any better
this weekend. The network's lone game this weekend comes on Sunday
afternoon, and pits the Grizzlies against the Spurs in Game 1 of the
Western Conference Finals. Since ABC began airing the NBA Finals in
2003, their three lowest-rated series all involved the Spurs. In fact,
the two lowest-rated NBA Finals of all time have come in the last
decade and involved the Spurs: 2003 vs the Nets (6.5 rating) and 2009
vs the Cavaliers (6.2 rating, the lowest of all-time). With TNT owning
exclusive rights to the Eastern Conference Finals, another Heat-less
round for ABC and ESPN will lead to vicious drops from last year's
record-setting Heat-Celtics Eastern Conference Finals. Will the 5.0
rating and 7.8 million viewers that TNT drew for the Western
Conference Finals last year between the Thunder and Spurs be a more
realistic expectation, or is that even too high? It'll be interesting
to see what happens, but ABC cannot be happy.
And if the Heat get upset in the Eastern Conference Finals by the
Knicks or Pacers? We could be scraping the bottom of the barrel for
NBA TV ratings once again.
[Sports Media Watch]
http://www.sportsmediawatch.com/2013/05/nba-playoffs-without-marquee-draws-abc-has-another-weekend-of-declines/
RichA
May 17, 2013, 11:02:14 PM5/17/13
to
People getting tired of seeing a boring, simplistic sport with too
many points scored played by people who would otherwise be robbing
bodegas?
many points scored played by people who would otherwise be robbing
bodegas?
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